Internet Advertising | Influence Marketing Guru 541-982-9291

2016 Independent Publishing Markets - New Media Made Understandable

2016 Amazing Power of a Well-Optimized WordPress Blog

Posted by on May 19, 2016

WordPress is the worlds largest open-source blogging platform: and the most versatile, more user-friendly solution:  a blog like this one can be literally setup and functional in as little as five minutes… However, like anything on the Internet, if it is not optimized properly, it is a waste of five minutes. If it is done well, it is perpetual traffic for free, targeted traffic looking for exactly what is to be found. The content needs to be compelling, but even if it is, if it is not attractive to the eye, and is not optimized properly to be found and seen, it will not feed it’s owner. This is why a free blog, no-matter how easy and simple it is, is usually a complete waste of time.  The average learning curve for a novice to do these things well takes years, and most will never get there, before the proverbial “cheese” moves again. Real advertising, and that is what this is, is a moving target.  The target constantly changes, and so does the weapon, the arrows or bullets, the technology, and...

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Venture Capital

Posted by on Nov 13, 2015

If you check this search, you will see that Google will always remember what I remember: that Christie Hsiao said that she was going to change the world with uplifting stories, books, movies  and games for children , and she is: 2016 New York Times Bestseller inspiring uplifting children book games School teacher Family event It is a story of great ambition, unbridled creativity, fearless tenacity, and timing.  I cannot tell you that you are anything like Christie, because she is amazing; but she proves that there is a market for positive influences in this world, and that one such visionary can change it for the better – because Google Remembers: Uplifting positive inspiring school students children book event New York Times Bestseller Christie Hsiao with Academy award winning producer Brian Grazer: Director Brett Ratner and Christie Hsiao talk about JOURNEY TO RAINBOW ISLAND & China film market: 3. Christie Hsiao and Steve Warren talks about her thoughts in life – her favorite cities –  favorite things to do –  her plans and writing process on Journey To Rainbow Island – filmed in...

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Business Planning

Posted by on Dec 28, 2015

Clean The Machine in 2016!  It is that time again; a time for setting new years’ resolutions and goals: So I decided to share a few of mine, and a vision that  I have:. Imagine a ship… It leaves port with everything needed.  It is a fine and modern ship; beautifully appointed with all of the amenities, a well qualified crew, and a well known and dependable Captain at the helm.   The captain is a man of character and wide reputation, and stiff discipline.  Passengers and crew are comfortable with the course that has been set, and their leader.  Everyone is envious to be there. But once the journey is well underway, a secret flaw is revealed.  The captain, with his many years of experience, and many battles that he has won, has developed fetishes and addictions.  His alcoholism  and unknown venereal diseases have finally caught up to him, and he falls dead with a heart attack.  The crew is full of men who think that they can replace him.  They form a new alliance and change all the policies...

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Recent Posts

101 | Internet Real Estate | How to build it – how to monetize it – what it is worth

Eastern Washington Real Estate Listings | Premier Solutions Realty Real Estate Brokers-Agents | Easy MLS Search for Yakima-Tri-Cities Area 509-591-4411 I have been telling people, since 2001, that they need to own their own self-hosted WordPress custom website: It needs to be the source of unique in all the world content Each image, each video, each audio file, every post, page must be optimized for search This is Internet Real Estate – it has value at very little cost Each piece of unique in all the world data must be linked back to you The effect is cumulative, permanent traffic and rankings Back then, most people just said “Huh?” Perhaps now that I have a documented, provable audience of over 20 Million whom I have influence with, 15 years later; perhaps now you are ready to listen:  According to this article from Fortune.com: “Digital Ad Sales Will Pass TV Spending Very Soon – some say 2017” The New York Times reports that a pair of ad agency-owned research firms—Interpublic Group’s IPG 0.70% Magna Global and Publicis Groupe’s PUB ZenithOptimedia—are both confident that digital media is set to surpass TV on ad spending within only a few years. Try to get this: you now see Superbowl class advertising and mainstream copyrighted content  all over YouTube and Facebook videos.  Fortune 500 advertisers are all over social and mobile media; so…now do you get it?! According to this article “Thanks to Mobile, Internet Ad Spending Beat TV Last Year“  Let me break this down “Barney style” for you: new media is manufactured by the users, filtered by the users, owned by the users, and influenced by the users.  These can be done on purpose by what is now called “Influence” and “Content Marketing” or “Social Media Marketing” You once got your water filter from a door to door salesperson.  Now you can buy two with a pitcher at Walmart for about $13.00.  So it is with new media – the dumbed-down, hard pitch methods of what I like to call “Push Media”, in other words media that is controlled by the media, by distribution or by big money, is shrinking.  User-based media is exploding in a parabolic curve.   According...

2016 – 5 Steps to become a Lead Generator – A New Media blueprint for Consultants – Brokers – Agents- Hospitality – Real Estate – Travel

. You can go into any business right now, and become your own lead generator!  These are the necessary steps to out-compete anyone on and offline.   By doing the right things listed below, and becoming THE MEDIA for your topic, you will need no other advertising: Start a blog – but not just any blog..A blog is simply a modern website, that can be edited and updated at will by it’s owner.  A “Free” blog on WordPress, Blogger or any public platform is a bedfellow with broken and unrelated content, rendering it impossible to achieve authority and rankings from such servers.  WordPress is over half the web, and free – but you will need self hosted WordPress to get results – and a behemoth host like Bluehost or Hostgator or Godaddy will not work – this is why we maintain our own dedicated machines with huge bandwidth and multiple IPs for our clients.  Industry specific blogging platforms like Activerain.com, are designed to promote AR, not the agents, causing their local pages to outrank agent websites even for proper name searches, bringing up instead a page populated by competitive peers a-z – not good. Make it convert – Install Google Analytics to track everything.   Do some test marketing by spreading your message around to some of these groups.  when your “bounce rate” is down around 60%, you are ready to go to market.  You can track visitors behavior to tweak your settings and message until it converts.  Now you are ready to really market! Optimize each post, each image, each video, each profile for search with a clickable telephone number:  start good habits now, and watch as your reach, influence, link authority,  and organic traffic grow with each well optimized post. Create your social profiles, groups, and audience: at the very least, you need perfectly optimized profiles on Pinterest, Facebook, Linkedin, Google+ and Twitter.  It is best that your visitors can join, give up an email address, login with any of the big four social networks, and add their friends and contacts; rate posts, etc. Post at least weekly, new, unique in all the world, perfectly optimized, real content originating from and linked...

0+0=0 | It takes money for an Entrepreneur to make money | It can be other peoples money

I was an orphan at 11, lived in foster homes and group homes and became an emancipated minor at 17.  I was poor; yet I have raised millions and owned over 27 business which I invented, started, funded… I have employed hundreds of people, made clients like VistaPrint and RISMedia wealthy by putting them on top of organic search… None of this was possible without money, and I had none, no credentials, no backing… Welcome to the United States of America: you can start as many business as you like as often as you like, and raise money from whomever will invest in you:  it is called Venture Capital and it is where all the companies on the stock exchanges came from. More often than not, the entrepreneur is someone like me: and the money is coming from investors; you start a company by filing documents and raise as much as you want if you know how; raise it  from whomever believes in you. You can pursue a life and occupation that is fulfilling and wonderful for you: without owning my own business  I could not have done all the wonderful things I have done: and, since I was not born with money,  I could not have done much of it without somebody else’s money! No Ivy-League contacts or formal education advantages for me: the only person willing to see me as I saw myself, in the beginning, was me; nobody knew I had a photographic memory or the ability to read the market.  So I quit my job, printed up a homemade business card, and proved it!  I raised money and supported myself as we grew: and you can do it too! There are three main exemptions from the federal securities laws that allow you to raise money this way: REGULATION D Rule 504 – raise up-to $1,000,000 from whomever will give it too you – up to 35 small investors, unlimited number of ‘Accredited’ ones REGULATION D Rule 505  – in some states, these private offerings can even be advertised publicly: it is called a Limited Offering, and can only be sold withing a state. REGULATION D Rule 506 – raise an...

101 | When Influence Posts to Groups and How to Track It

I am not in anywhere near the maximum 50 groups that Linkedin allows. Yet, between my audiences who actually read all my stuff on LinkedIn, Facebook, and Google+ and a few others, I can reach over 20,000,000 people who are familiar with me any that time I post, and I can prove it. Let us define it in terms of Linkedin.com, and some new and wonderful tools for tracking it. When I clicked my recent activity tab on Linkedin.com this morning I got over fifty updates concerning my posts in this network. Linkedin would not let me post them here, but a partial listing of some of my audience on Facebook, Linkedin, and Google+ is on an oversize post here: 2016 New Media Markets| Transmedia | Entertainment | Digital Media My updates this morning, pretty amazing: listen some of the images wont display because I have redirected everything here and retired, but i can reach all of these people, literally millions on linkedin alone, any time that I choose to: Israel Rothman 541-982-9291 2,774 followers Recent Activity (52) Published (26) Drafts (4) Followers (2,774)   Israel Rothman 541-982-9291 started a group discussion Member Consultants Network | Sustainability Being Number 1 in Florence or anywhere else is easy at UpLog.org 11 person likes this. Options 3d Israel Rothman 541-982-9291 started a group discussion Member Consultants Network | Supply Chain Being Number 1 in Florence or anywhere else is easy at UpLog.org Options 3d Israel Rothman 541-982-9291 started a group discussion Member Consultants Network | Asia Being Number 1 in Florence or anywhere else is easy at UpLog.org Options 3d Israel Rothman 541-982-9291 started a group discussion Member Mobile Marketing & Advertising Being Number 1 in Florence or anywhere else is easy at UpLog.org Options 3d Israel Rothman 541-982-9291 started a group discussion Member Global Vehicle Exporters Being Number 1 in Florence or anywhere else is easy at UpLog.org Options 3d Israel Rothman 541-982-9291 started a group discussion Member Consultants Network | Middle East Being Number 1 in Florence or anywhere else is easy at UpLog.org Options 3d Israel Rothman 541-982-9291 started a group discussion Member Big 4: CCIM, FIABCI, RICS & NAR global collaborative OPEN real estate group Being Number...