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New Media Made Understandable

101 | Understanding-Driven Marketing Defined

Posted by on Aug 9, 2016

Whatever market you choose, if you do not understand it, why did you choose it? The market that you choose to go after, defines you, not the market; the market, if there is one, is just the market. The reason to choose a market, is because you already know and understand that market, and know how to profit from it. Understanding-Driven Marketing is simply selling to a market that you understand.  You may understand it because you have shopped it, bought from it, worked in it, or inherited it.  But whatever the base of such knowledge, the more you understand it: The potential and/or existing customers The costs involved with delivering the product to market The value statement for the product itself The step-by step actions that need to happen to acquire the market ..the more you understand these factors, the more successful will be your effort, your business, your cause, your passion, your movement or whatever the case may be, based on why you chose the market to begin with. In 2016, we have many automated ways in which to...

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Venture Capital

2016 | From New York Times Best Seller to International Film Producer | The Christie Hsiao Story

Posted by on Nov 13, 2015

If you check this search, you will see that Google will always remember what I remember: that Christie Hsiao said that she was going to change the world with uplifting stories, books, movies  and games for children , and she is: 2016 New York Times Bestseller inspiring uplifting children book games School teacher Family event It is a story of great ambition, unbridled creativity, fearless tenacity, and timing.  I cannot tell you that you are anything like Christie, because she is amazing; but she proves that there is a market for positive influences in this world, and that one such visionary can change it for the better – because Google Remembers: Uplifting positive inspiring school students children book event New York Times Bestseller Christie Hsiao with Academy award winning producer Brian Grazer: Director Brett Ratner and Christie Hsiao talk about JOURNEY TO RAINBOW ISLAND & China film market: 3. Christie Hsiao and Steve Warren talks about her thoughts in life – her favorite cities –  favorite things to do –  her plans and writing process on Journey To Rainbow Island – filmed in...

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Business Planning

2016 | 14001 ISO – 9001 Training | 2 Do Business with Government and Industry Get PECB Certified

Posted by on Jul 10, 2016

2016 Training Calendar   2016 Training Calendar In order to do business with Government, Military, Energy, Food Service and other regulated Industries, you must obtain a certification related to Quality such as ISO 9001 or that related to the Environment such as ISO 14001. My clients for many years, Qualaco ISO Quality Systems offers PECB certified training courses related to Quality, Safety, and the Environment. “Qualaco ISO Quality Systems Trainers are not just ISO Auditors, they have over 50 years of combined experience in implementations for Quality, Environmental, and Safety Programs.  Bringing real life situations into the classroom provides a much more beneficial and rewarding training for those taking the courses.  PECB certifies training courses based on the ISO/IEC 17024 standard.  PECB assesses not only the quality of the content of the training course, but also the processes that supports it, such as the qualifications of the training developers, the validity and effectiveness of the training methodology and the course material update process.  For more information on PECB please visit https://www.pecb.com/.  In addition to our public course offerings, Qualaco ISO Quality Systems can also provide training at...

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Questions and Answers

2016 – 5 Steps to become a Lead Generator – A New Media blueprint for Consultants – Brokers – Agents- Hospitality – Real Estate – Travel

Posted by on Mar 9, 2016

You can go into any business right now, and become your own lead generator!  These are the necessary steps to out-compete anyone on and offline.   By doing the right things listed below, and becoming THE MEDIA for your topic, you will need no other advertising: Start a blog – but not just any blog..A blog is simply a modern website, that can be edited and updated at will by it’s owner.  A “Free” blog on WordPress, Blogger or any public platform is a bedfellow with broken and unrelated content, rendering it impossible to achieve authority and rankings from such servers.  WordPress is over half the web, and free – but you will need self hosted WordPress to get results – and a behemoth host like Bluehost or Hostgator or Godaddy will not work – this is why we maintain our own dedicated machines with huge bandwidth and multiple IPs for our clients.  Industry specific blogging platforms like Activerain.com, are designed to promote AR, not the agents, causing their local pages to outrank agent websites even for proper name searches, bringing...

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Recent Posts

10 Common Mistakes that Will Ruin a Good Business

10 Common Mistakes that Will Ruin a Good Business

Jul 1, 2016

10 common mistakes that will ruin a good business: What follows is a full disclosure of who I really am, beginning many years ago, when I had my own broker-dealer in Albuquerque NM in 1985, without knowing that I needed the permission of the local Patron to do so: This article was written in 2006: Death of great potential: the Coracle story, told by the founder: Ladies and Gentleman, it is with great sorrow, and the urgency to avoid having what happened to me, happen again, to you, that I share with you this compelling story of the huge potential of a start-up venture which almost achieved greatness in the last five years, and is now a complete loss: The story of Coracle Incorporated, formerly known as Oregonfreeads.com, and Ads for Free, Inc. Oregonfreeads.com was formed as an Oregon corporation in 2001 in Springfield Oregon. My name is Israel Rothman, and I started the company to pursue an idea that my employer could not understand: a way to automate my job. I had been in fleet and Internet sales for a local auto dealership for years, and had become proficient in achieving search engine placement for my employer. As the Internet became more and more competitive, my job became harder and harder to do, requiring me to build mirror sites linked together and employ all sorts of tricks to achieve first page organic placement: my idea was to automate this process by giving away free ads and auctions; using the user input to do my work for me, and build link-popularity and submission activity which would cause the marketplace to move through the website: oregonfreeads.com. I had some rudimentary scripts written, and began selling sponsorships of categories to local businesses. Within a year, we had over 50 companies stuck to the top of the search engines for their chosen words, and we realized that we could actually guarantee results for chosen key word searches. We decided to offer a money-back guarantee; we bought adsforfree.com for $800, and we went nationwide by way of a strategic alliance formed with Real Estate Magazine (RISMedia.com) which put us ‘on the map’ as a provider for the Real...

2016 | 3 Best Places to Retire Early – 450-750 Per Month Rent | 1 Riggins Idaho| 2 Yakima WA | 3 Tri-Cities

2016 | 3 Best Places to Retire Early – 450-750 Per Month Rent | 1 Riggins Idaho| 2 Yakima WA | 3 Tri-Cities

Jun 30, 2016

Whether you are like me, and have only a small check monthly and a side business, or even if you have some assets, but want to live well in a beautiful climate and surroundings, and enjoy the rest of your life; you will need to find a place where renting or buying is inexpensive, and there is a good mix of people to hang out with.

2016 Amazing Power of a Well-Optimized WordPress Blog

2016 Amazing Power of a Well-Optimized WordPress Blog

May 19, 2016

WordPress is the worlds largest open-source blogging platform: and the most versatile, more user-friendly solution:  a blog like this one can be literally setup and functional in as little as five minutes… However, like anything on the Internet, if it is not optimized properly, it is a waste of five minutes. If it is done well, it is perpetual traffic for free, targeted traffic looking for exactly what is to be found. The content needs to be compelling, but even if it is, if it is not attractive to the eye, and is not optimized properly to be found and seen, it will not feed it’s owner. This is why a free blog, no-matter how easy and simple it is, is usually a complete waste of time.  The average learning curve for a novice to do these things well takes years, and most will never get there, before the proverbial “cheese” moves again. Real advertising, and that is what this is, is a moving target.  The target constantly changes, and so does the weapon, the arrows or bullets, the technology, and the marketplace.  Free advice, more often than not, or a free website at WordPress.org or an inexpensive dumbed-down one at Weebly.com, or the like; is worth exactly what you pay for it; or worse, it leads you into a dead end of complexity and dysfunction. On the other hand, one good blog post distributed properly, can generate 100 or more unique visitors per day immediately, translating into one or two sales per day with the right call to action. To further complicate this issue, servers are identified and categorized by the authority (originality) and authorship of the content generated from that server, so that poor hosting, with novice, poorly optimized, Spam sites, and too many of them on one machine, slow loading, are all factors that shoot the would-be novice entrepreneur in the foot before even getting started. Without the training, professionally maintained code base on dedicated hosting, and support that we provide, you cannot compete, not with me, not with my bloggers, and not with the behemoth lead generators who control many broad three and four word search terms (SRPs)  pages deep...

4 Ways to Earn a Living from Home by Being Yourself in 2016

4 Ways to Earn a Living from Home by Being Yourself in 2016

May 11, 2016

Last years’ guide was about 1001 ways to make a living. But this year, we do not have time to try things out and play around.   The timing has never been better to launch you new career of being yourself well.  The time is now to begin. Myself, I have done every lousy job imaginable, from digging a ditch, to working with nasty chemicals, to working underground breathing diesel smoke.  I appreciate what I have been doing since I quit my job and printed up a homemade business card in 2001, and never looked back, over $10M in sales and 15 years ago.  I appreciate this so much, that I have dedicated my life to helping you do it too: 1. Simply blogging about what you love and care about It is not that hard.  You need something to talk about; anything, from gardening to dating to a specific specialty, to fashion, to technology..whatever you like to talk about.  Whatever that is, do it, do it online, do it optimized well, do it daily or weekly.  Whatever it may be, somebody shares your interests.  If you follow a few simple instructions, you will build an audience.  Somebody, some business, some politician, some enthusiast or entrepreneur, will want you to pay to reach that audience.  If you do it with me helping and training you, your audience becomes part of ours, over 20,000,000 who we can prove we that we have influence with here, and you can also offer that to your advertisers, and mine. 2.  Take over as a new media agency; local news and networking for a town, or niche.  I have a network if independent content marketers, with 90% of the money going to those who do the work. 3.  Use affiliate links, and passive revenue models to monetize the blogging and social media marketing and profiles that you must do anyway to promote your primary business – get paid for marketing instead of paying for it. 4.  Fire your boss, hire yourself, as I did 15 years ago, and go into business for yourself.  The only question is, other than the blog and instant rankings (which you can buy here...