I am the number one “Internet advertising consultant” in the world according to Google organic search; the number one “local news advertising agency” according to YouTube search, Israel Rothman.  I am the number one “social media advertising agency“; the number one real estate social media advertising…I could go on and on.

Instead, I am just going to tell you to forget everything you thought you knew about S.E.O., S.E.M. and S.M.O., and read this guide instead:

2013 Blog Posting S.E.O. Guide - updated

There are millions of conflicting guides to how to do SEO (search engine optimization) yourself; and a few really expensive courses that are always outdated before the first course is ever taught, even before the professor got out of school, and before he took his first class.

The best advice for the novice is to install a WordPress blog on their own domain and install and configure the plug-in: all-in-one-S.E.O. Pack: WordPress properly configured this way does all on-site SEO automatically. WordPress properly configured and used is an SEO machine:

Now all you need is this: how to post well from an S.E.O. point of view on any well configured blog, including this one:

1. The Title – the title tag on a blog is the most important factor in ranking that post for the desired words: use up-to 7 key words or combinations of words called tags (I.E. ‘San Francisco’ is one tag, ‘real estate’ is one tag, your proper name is one tag) (connecting words are not counted) and do not use any punctuation rather than these characters in titles: (pike)|, (dash) -, (underscore)  _, (plus sign)+ or period .  You  may END your title with a question mark or exclamation point also, but do not put these earlier in your titles. Do not use these : ;:@~,&%$#8/\|{}[]<>=.
2. The body –  must contain those same key words at least once (do NOT do ‘˜key word stuffing’, once or twice is enough, or whatever is natural)  I put a link back to the original article in the body, with an anchor text header containing the title words.  This is my link-back from wherever I re-post the blog articles.
3. The tags or ‘key words’ –  must contain the same words, leave out the connecting words, and separate each word with a comma ONLY –  do not add words that are not relevant to the post.
4. Immediately digg.com, Facebook.com, Google+ and Tweet the post or page.
5. Re-post the article to your profiles, blogs, and content aggregation sites that are legitimate sites, not spammy link building, just internet publishing.  Post regularly to establish a pattern with the robots to revisit the page, DO NOT TELL THE ROBOTS WHEN TO COME, LET THEM DECIDE.  Whenever possible, re-post in html or text view, to avoid editors adding no-follow or other tags that change the way the content is spider-ed by the robots.

This has become a specialty: many content aggregates like our UpLog.org B2B Home Business Network are optimized for specific competitive vertical markets  like Event Planners, Real Estate, Professionals and Hospitality.  In order to achieve rankings, you will need to re-post these blog posts described above in multiple places (separate powerful websites that are on-topic, relevant) linked back to you as described.   Forget about duplicate content.  Start out with original posts and Google and the other robots will rank the source of the information on page one.

At the very least, re-post to:

• Facebook
• Google bookmarks (gets it spider-ed immediately)
• Digg.com Category specific link authority), other bookmarking sites like Reddit, Technorati, Netscape etc. will also help
• Yahoo Voices, Dzone.com – if you can get past the moderators, these are very strong links and are redistributed at places like Yahoo news, Rioters, MSNBC…
• Linkedin.com, Google+, Facebook on-topic groups – the more of these, the greater your audience, and, again link authority
• Activerain.com, Corporateeventchannel.com, Realtown.com, Trulia.com for real estate related; other on-topic portals, paid or free, can create link authority and traffic, and often instant rankings for very competitive local and/or on-topic searches. Example: B2B home business Google search

BTW…

Are you still buying from lead generators who mess up your marketplace then sell it back to you populated by your peers?  Are you finding that traditional SEO techniques are futile in competitive industries like travel, hospitality, real estate, Law, Medical… because of the competition from these outdated lead generators and online malls who charge per click, or per lead??  We are the only real social media advertising agency in the world; we can create organic rankings for you for any search, without any spam or SEO tricks; without breaking any search engine or social network rules.  Initial consultation is free 805-827-2450 – for Hospitality Industry, Real Estate Industry, Law, Medical, Consulting, Professional Services, Auto-related: Social Media Advertising Agency, Organic Search Marketing: http://uplog.org

How-to Videos are here:

http://cityscoop.us/services/training/

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The multiple vendor blues!

When Tom Reed of Legacy Real Estate in Littleton, CO first became my client it was many years ago, when we charged $975 for just the website, $2,600 year for SEO and traffic, there was no Google Places, no Facebook groups, no Linkedin.com groups, no Google+, so no Google+ communities, no free training to go with….I could go on and on. Unfortunately, many people buy the sweet lie that you do not need all of these things to succeed. If you attempt to buy them all from different vendors, the cost will add up to much more, and the whole package may not go together at all. The more ‘cooks in the kitchen’, the less palatable the food in this case. Modern Internet advertising has become mainstream, elaborate, competitive, and, if you deal with the wrong vendors, exorbitantly expensive; if you act as your own project manager, probably even more expensive, and less effective still!.

In my business, the wrong client will drive cost through the roof, and destroy the effectiveness of the effort, because they do not understand that they are not shopping for clothes. In Modern Online Marketing (what we call Social Media Advertising Agency – strategy+website+SEO+local+training+social media setup+social media launch+ongoing marketing and posting), it is impossible to separate the elements of a successful campaign between vendors and still achieve the desired results – especially if the client (usually more of a novice In one area or another than they care to admit) wants to make DECISIONS.

The good news is that with a comprehensive service, well managed, all these things can be provided with a first year cost of $975.00 USD, even in the expensive and competitive markets we play in (like real estate and hospitality and events planning).

I challenge you to find a better value! Remember, everything is interrelated – don’t get the hot-patio multiple-vendor blues!

Bundled Websites With Social Media Advertising (REAL LIFE EXAMPLE FOLLOWS)

If you want to launch a new idea, or to build your existing business, just having a website created is only one piece in the puzzle. Instead of buying each thing from different vendors, you can save money and get a better end product by buying a bundled solution.

A Beautiful WordPress Site and a Marketing Blog

Example: denver.uplog.org is being launched here to refurbish, re-rank, and re-market hotcoloradorealestate.com - the new WordPress is much prettier to begin with: we are framing his IDX from his other website for now…

Then our standard blog starting setup is not bad at http://denver.uplog.org

Then there is the Denver Locals Facebook Group: already started for him at https://www.facebook.com/groups/denverlocals/  with our famous value statement, and already 121 members:

Post networking opportunities, local events, and interesting stories; recipes, local attractions, inspirational stories; introduce yourself to the group when you join! You never know what or who you will find!
Share, keep it business-worthy and polite, heavily moderated. Conversation is welcome and requested always – add your Friends to the group please when you join. This will become one of the largest Facebook groups. Once you are accepted, you can post by email to: denverlocals@groups.facebook.com
You are welcome and encouraged to post community events, invitations, open houses, announcements…
This group was created for you: when you post here, you reach all of us in a very personal way – I have had to remove a few spammers and will continue to do so – You can feel safe to click the + at the right and add any of your friends, they need not do anything – very few people are using this little known option on Facebook – this group went to nearly 100 the first week – it is a self fulfilling prophecy. Join us, network with us, but do not spam us and expect to be aloud to stay here: no MLM  hype without substance or value, no frivolous claims.

And last but not least, the rankings and local traffic -

Optimized for Denver Colorado Real Estate MLS Listings Google search, it may take some work to do that (for instance our distressedrealestate.org  ranks line 1 for Washington distressed real estate Google search from the previous client – as you can see it is now for sale to a new client)

However, there are some searches that reach good solid local people which this post will rank for in hours, or even minutes: like this search that wil immediately grab some people by outranking the Denver post for denver local news advertising agency Google search.

As you can see, we have our own unique methodology, necessarily, because what we do is soooo competitive.  For that reason we are exclusive to our clients: Tom is our only Broker in Denver township for now, and that exclusivity can be maintained in perpetuity at only $100 per month, after the initial 90 days that are included, if he so decides.

BTW Shameless plug:

Performance Based Marketing with a Money-back Guarantee of Results

Denver Local News Advertising Agency and Social Network Community News Blog & Real Estate Website Launch Article - 2013 New Bundle – $975 for WP Website+SEO+instant traffic+3 Profiles+Local Search+Training+Launch+traffic

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In a  recent conversation with one of my many real life angels, it became apparent once again that God was speaking to me.  Before you label me a cook, nut, or something worse, I should point out to you that, although I do believe in real life angels, and that I have met many of them personally, these are not metaphysical manifestations with wings.  These angels of whom I speak are real people, who come into our lives when, whatever their other qualifications or lack thereof, they are uniquely qualified to get us to listen, when we are not listening to what we do need to hear:

For some it is not easy to see what it is all for…

• For some it is not easy to see what it is all for: all the greed, all the hate, all the dirt, all the wars…
• For some it is not easy, but it is easy for me – it ALL looks good to me..
• You see, people are small, the race as a whole..we are simple, and selfish, and painfully slow.
• We will not think, if we have a choice; and all that we endure is simply the voice of life, teaching us what we will not learn, yet we do need to know.
• And if not for the trials, and traumas, and heart-aches and such…
• Of truth and of  beauty and you would not know much.

~ Israel Rothman Copyright 1972

But regardless of whether or not you are tech-savvy, religious, activist, pacifist, political or not, New Media and the Internet are changing your lives, and you are reading this opinion, written by me.  I am affecting your attitude, your mood, your time, and, potentially, your beliefs.  In fact, we are all connected thus, because we need each other desperately, and everything that we do affects others around us, and, others on the other side of the globe, and those yet to be born even!

Some of you are overseas ( my audience of over 3,000,000 is global), some of you share one of my Linkedin.com Groups affiliations, or my Google+ groups, or one of my groups that I created on Facebook.  Some of you are fans, friends, family, followers, clients, or even competitors.  Perhaps you subscribe to one of my RSS Feeds, because you are occasionally interested in the videos, articles, tutorials or other inspirational content that I post.  I know for a fact, from our interaction over the years and months, that some of you are enlightened believers, and that others of you are staunch Atheists.

Yet here we all are together, reading the same article, within 72 hours millions of us, within the days and years to come, many millions more!

I actually realized today that I am a professional writer, published in more and more main-stream and moderated sources of content online all the time – imagine, ‘little ol’ me – orphaned at 11 years old, institutionalized at 16,   emancipated minor at 17, G.E.D. diploma in 1973.

At this moment, I am so humbled and awed by the power that has been handed to me just for being myself: I realize now that, like it or not, I have an online, accidental ministry – there are about 30-40 people who thrive on the inspirational and personal things that I write about my own beliefs.  This was never intentional.  I just simply need to share.  I need them and their feedback as much as they enjoy mine.

Regardless of your beliefs, you are being empowered beyond what was recently possible or even to be imagined, right from home.  You are compelled to examine your options, new options which you have never had, new audiences, new influence, or lack thereof; and, yes, even your core beliefs – what some would call your “World View”.   If you are not growing, you are shrinking, and ageing, and being left behind.

But when I actually to begin analyze and to evaluate the possibilities and effects of the combined proactive use of this new media to affect change, to inspire, to enlighten, to love and to be loved..I am awed:  I feel like an amplified human being on steroids!

The fact that my accidental congregation is twice the size of the many years old Church down the street; that their bricks and mortar and professional affiliations and budgets do not compete with my influence, that is amazing to me.

The scriptures often simply point out the obvious.  Because it is obvious, it sticks, it is repeated, and it becomes belief.  But if it was not already obvious, would it spread thus?  You must judge a vine by it’s fruit: just imagine the ramifications of every RSS feed, blog, website, groups, media all being vines – and mostly without gatekeepers, or moderators other than us ourselves, and you start to understand my curiosity about modern POP culture, and the affects of new media on that culture.

User-moderated, user-filtered new media is an amazing acceleration of human existence itself, and it will blast us into a future that few of us are really ready for.  This new world is coming into being at an amazing pace, whether or not you are ready.  Your participation, or lack thereof (as the case may be) is being watched, recorded, archived, and traced.   You are being weighed  measured and found lacking, or not, accordingly, whether or not you are in the conversation.

Perhaps it is time for you to join the conversation, hmmm?!

Your feedback, of any kind, is coveted and welcome.  The original article is here.

101 Politics and Religion of New Media – Strange Bedfellows?

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S.E.O. in 2013 is more about the syndication and distribution of real content than it is about on-site optimization – which is done mostly by a well-setup modern content management system like WordPress, Ruby-on-Rails, or Drupal these days.  Therefor, the quality and formatting of the original content itself, the strategy for the targeting of the metadata, and the distribution of the content through groups, content aggregates, blogs and feeds becomes the main occupation of a social media marketer.

Our thanks to Mashable for this great info-graphic:

From [infographics] like the one above, designed to be redistributed with links back to the source by bloggers like me with audiences of our own, to well thought out articles like this one, to videos that rank on YouTube search and on Google and other search engines, like this one:

In 2013, the modern social media marketing agency:

1. Creates a strategy designed to target a specific topical or geographical audience,
2. Collects, arranges and/or manufactures real content of interest to that audience
3. And then distributes that well optimized content  through modern social media channels, building a trail back to the source.
4. It is more about internet publishing and modern distribution in 2013

A good example to use to illustrate the results from this methodology carried out is a domain that we now have for sale from a client ( the third to own this domain with us) who did not renew last spring.  Sometimes the greatest challenge for us, as technology and publishing professionals, is to get the clients to appreciate and acknowledge what we have done for them when we do a great job: for instance http://distressedrealestate.org was designed to rank for Washington distressed real estate Google search; and it still does.  Yet our barely computer literate client refused our renewal at only $120 per year for hosting, after spending the $975 to create the blog website and the rankings, when all they would have needed to do to maintain these rankings at this point would simply be to post to the blog to maintain this Feedburner feed that we syndicated:  http://feeds.feedburner.com/Distressed-Real-Estate.

It seems strange to us that so many clients would invest the money needed to hire a professional S.E.O. firm for competitive searches in real estate, hospitality, events planning, or professional services such as ourselves, who performs; then they give it all up so easily, without even acknowledging or knowing what they had; when all that is needed to maintain it at this point is continue with the obviously sound strategy to begin with (I.E. to simply continue to post on topic once in a while to maintain the presence)  This is even more strange, knowing what I know, that these original Realtor-investor clients (in Bellevue Washington) made $50,000+ per month during that time by education, financing, buying, and flipping real estate in that as buyers agents offering investment seminars, hard money loans, mortgages, and informational services to buyers and investors in their area.   They filled a room with 50 prospects weekly!

original article is here:

2013 SEO 101 | The New Search Engine Optimization | Being the Source of Real Content

Shameless plug is here:

2013 Rothman Guide to Modern Advertising

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As a pioneer in this social media advertising space, I have been planning this article for a long time.  Now I will paint for you a picture of what is to come, and how exactly things will change for you and for all of us:

1. Linkedin.com - I just received a notice yesterday that the all new linkedin.com with its new recommendation/endorsement feature has gone over 200,000 active members – this doesn’t sound like much by today standards unless you know the rest of the story. It was just  Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of January 2013, LinkedIn reports more than 200 million registered users in more than 200 countries and territories.  Linkedin.com’s  original business model was outdated out of the shoot: it was about matchmaking between HR professionals and their clients, with paid upgrades for employers and job seekers.  However, after pulling out some stops that were hindering connections and business networking between members, the revamped linkedin.com is fast-becoming the reputation and  ratings site for businesses and professional employees and consultants.  If you look at my “top 5%” profile (http://linkedin.com/in/searchengineplacementguru/) and scroll down to the recommendations  you will see that this amount of credibility would be impossible to fake, and hard to duplicate for anybody in the B2B arena.  If you are not participating in Linkedin.com groups specifically, you are missing a very important opportunity to manage your professional reputation, a practice that has become a very mainstream necessity.  Linkedin, in my opinion, is now a must for  business.
2. Facebook.com - The world winner of the personal social networks category, it is Facebook (not MySpace, My Yahoo, or any others of the failed attempts at capturing the users) that we are all on, with our families, our friends, everybody we know…the battle that was won here is sheer numbers: you can reach a large portion of everyone in the world on Facebook.  Facebook has won the battle and will remain the dominant force for personal networking – they have done a wonderful job of protecting peoples ability to have the privacy they desire, and still became the largest social network.  I have been using the new Facebook groups feature lately, with some success.  However, one malicious competitor can anonymously slander you here, removing your ability to connect for 30 days, and this stifles usability for business purposes.  The contact management tools here are still more slanted towards protecting privacy that networking, and will continue to be so.  Facebook is important for managing contacts with actual friends and family, and it will continue to be so.  Facebook can be good for businesses who target consumers, but still has usability issues like the one I mentioned here with conflicts between business friendliness and the protection of the privacy of it’s members.  Specifically, creating geographically specific groups has worked very well for us – everyone is already on Facebook; by making it possible for them to post notifications, invitations, and events from their phone to a group, and with us taking that local content and making it searchable on a geographically specific blog, we have had great success in building these very active groups – for instance: Our huge Los Angeles group, Our Coos Bay Social Network (The key here is the value statement for participating – exposure on our blogs - and the spam-free human moderation)
3. Google+ - the communities have really taken off here (https://plus.google.com/u/0/communities) – we are in some topic-specific global ones (for instance:

   

   40
   Real Estate

   1909 members

   Updated 9:54 AM

   

   51

   Real Estate

   2845 members

   These already have thousands of members in them barely one month after launch.  Google+ will succeed in becoming the business-to-business social networking platform.  The layout, contact management tools, Google drive (Google docs), integration with Gmail.com and importance for authorship rankings – in my opinion the creation of localized Google+ groups – one for each location and purpose – is the biggest online influence gold rush of our time!

4. Content aggregation, bookmarking, digg.com, dzone.com, Yahoo contributor network  (formerly AC) etc…  there are several clear winners here, and some where the jury is still out.  I have found that since the acquisition of AC (associatedcontent.com) by Yahoo, my traffic to my published articles has dropped dramatically.  Digg.com has changed and has no categories nor profiles anymore – although stuff still gets indexed quickly if you “digg” it.   I have recently been approached and I signed-off on being a dzone.com “MVB” – they are obviously trying to stay relevant in this constantly changing market as a content aggregation site, and I am of course always happy to have the authority link.  There are always many technology or brand specific sites; for instance, groups.drupal.org is a must for Drupal programmers, and there is lots of work for them there.  I was removed by ActiveRain.com, a community mainly of real estate agents and vendors, due to my harsh criticism of how their offerings often cause a Realtor to out-rank his personal website for searches for his proper name and town with a page populated by all his competitive peers!
5. Lead generators (IE Realtor.com, Expedia, Hotels.com, yellow pages..)  the real estate, hospitality, and now legal and medical industries are so dominated by these behemoths in local search that it is almost impossible for the vendors not to do business with them.  Compounding the problem is Google ongoing experiments trying to figure out what to do with ever-increasing free Google places listings cluttering up organic search rankings and S.R.P.’s (search results pages).  It is not hard to see that something will need to change as the maps finally become completely populated.  I think that it is highly likely that individual rankings will eventually be trumped by regional and topic specific maps build-outs, further enhancing the usefulness of the search results.  As this “organic” content increases, the lead generators will surely be gradually replaced by it.

Sooo, with so many options, where should you start?

This is not as complicated an answer as you would come to expect: what YOU need to do is specific to YOU:

• Content – you must be a content producer of some kind to reach an audience, unless you have deep enough pockets and enough expertise to compete in PPC and other paid advertising models competitively.  This content can be simply about your town, or on topic, like how-to articles within your industry.  Whomever your intended audience is, there is content that they consume, which you can provide to them through search, social networks, articles, blogs, video (youtube.com), news… if you cannot produce it, pay somebody who can, then spread it around.
• Cumulative audience building – armed with content, you can now create online resources; a well optimized blog, video, a Google+ community, a LinkedIn group, a Facebook groups and brand page, news, classifieds, events, announcements ..think of your self as a niche publisher for just your intended audience.
• Solicit help from somebody who already has an audience – for instance, my partner, Lisa Brando already is connected to most of the events planners, mechanical bull rentals, murder mystery parties, casino night party vendors – because she has had the vision to maintain that audience for many years at corporateventchannel.com, and more recently as one of the top 10% at linkedin, and our events blogger using our tools all over the web; I (Israel Rothman) have a huge audience mainly of real estate professionals, business professionals, and entrepreneurs - I have my own opt-in PHPList email list of nearly 124,000 people who read my twice monthly mailing of the number one “B2B home business” publication according to Google, the B2BHomeBusinessNetworkNews.  I am top influence in over 40 linkedin groups with an audience of over 3,000,000.  I also have Facebook groups that are geographically specific in over 100 locations; and these groups quickly become THE largest social networks in their towns ( example http://www.google.com/search?source=ig&rlz=&q=coos+bay+social+network)
• Do all the above, forever,  cumulatively  to build your own audience, reach, and value statement within your area or niche.  Do it now!

SHAMELESS PLUG:

We can launch it all for you, groups and all, for 90 days, then you can take it over: Your uplog.org blog launch can cost as little as $300 (play-2-Pay after that); or, you can build your own advertising power-team of related businesses spending as little as $100 each per month, in which case I will issue a 100% guarantee of market dominance!  Initial consultation is free – 805-827-2450

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The Future of Online Social and Business Networking | Linkedin | Facebook | Google+

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Thanks to visualphotos.com for the use of this amazing image:

Lets face it: competing online for the small businessperson is a little like being a one man band!

But I am here to tell you that there is a better way to compete in local search, one which does not involve large amounts of money, and where you are not alone.  I am not here to push any product or service (shameless plug at the bottom of course).  I just want to share a very simple concept with you – a method that I and my clients have used to obtain many millions of dollars in business in the last ten years online; and to compete with huge behemoths many times our size effectively…

BLUEPRINT FOR A LOCAL BUSINESS ADVERTISING  POWER-TEAM

In the new online marketplace, content is king.  When it comes to local search, local content is king.  Eventually, the quality and popularity of that local content, whatever it’s source, will be the only thing that determines its visibility, and traditional SEO (search engine optimization) will be completely dead online (related: The slow death of SEO as we know it).

However, that day is not here yet.  Due to the proliferation of large, well capitalized lead generators of every flavor, from Expedia.com and Hotels.com and the like in the hospitality industry, to Realtor.com and Zillo.com and literally hundreds of other in the Real Estate arena, every competitive industry of any size has been cluttered up with over-capitalized public companies seeking to dominate a marketplace and sell it back to its rightful owners (the actual vendors and proprietors who offer services) using their own money, without providing any such services – not one bed, not one hotel room, not one real estate transaction.

While these middlemen are a natural progression as a new market is formed, just like the door to door salespeople who created the water filter market, the vitamin market and others industries which are now mainstream and available for cheap at Walmart; these temporary, overpriced, over-hyped, noisy competitors do not add to the services provided to consumers.  Mostly lead generators just mess up organic search effectiveness specifically, and they make it very difficult for mom and pop vendors and real estate, hospitality and other local professionals to compete for business online, and to otherwise keep up with the constant moving of the proverbial cheese which is caused by modern media merge in the meantime, and increasing prices in competitive advertising models like “PPC” (pay-per-click like Google), PPA (pay per action like affiliate programs) and other modern advertising vehicles.

Meanwhile, local newspaper circulation and local radio and TV bandwidth continues to slip, replaced by digital media, and social networks, and search engines continue to gobble up larger and larger user-ships, readerships, listenership, and audiences of all kinds.

The small advertiser must not only choose, they must also keep up, change, and compete for the eyes and ears of their intended audiences, and still compete with the middlemen.

The good news is that it is not as hard as it sounds.  Enter the

“LOCAL BUSINESS ADVERTISING  POWER-TEAM”

•  Local businesses can combine their resources, and their REAL LOCAL CONTENT to trump the quality of artificially generated lead generators
• By combining budgets between non-competitive local “complimentary” businesses serving the same local or niche clients, the cost per entity can be reduced all the way down to as little as $100 each per month
• The resulting local site (what you might call a local social network site, with a large Facebook group) ( see coosbay.uplog.org as a two month old example) ranks and maintains dominance for local searches, effectively reaching the target audience cumulatively, in perpetuity!
• The behemoth lead generators are forced from the local market by the local vendors themselves, Mozletov!
• The local vendors  are aligned exclusively, so that they are not on a page populated by competitors!

Shameless Plug:

By blogging together we dominate the search engines and the social networks on behalf of ourselves and our clients!  We roar!

Are you still buying from lead generators who mess up your marketplace then sell it back to you populated by your peers?  Are you finding that traditional SEO techniques are futile in competitive industries like travel, hospitality, real estate, Law, Medical… because of the competition from these outdated lead generators and online malls who charge per click, or per lead??  We are the only  modern social media advertising agency in the world; we can create organic rankings for you for any search, without any spam or SEO tricks; without breaking any search engine or social network rules.  Initial consultation is free 805-827-2450 – for Hospitality Industry, Real Estate Industry, Law, Medical, Consulting, Professional Services, Auto-related: Social Media Advertising Agency, Organic Search Marketing: http://uplog.org

original article is here

101 | Blueprint for a Local Advertising Power-Team | How to compete with the big boys online

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With 100-200 unique visitors per day from day one at nevada.uplog.org, and a 60% bounce rate, with 74.95% new visitors; and mostly from Google organic search, we are declaring our launch another example of how the right strategy can create consistent results.  We do this consistently, and on purpose, in town after town. Here is our formula for success:

1.  Content – we start the initial blog with a some very geographically specific real content, with the extensive links and spam ads from the original source removed.  It is not as hard as you think to create a better search result than is already there, for instance, city-data.org ranks for most city-state-demographic searches.  They are simply republishing public domain information from the US census and other sources.  But the data is full of ads, links out, and other less than relevant information.  They are huge, and deep, with data on every city, but formatting that data in a more search engine friendly and less spam-ridden way is easily done.  Another example of a source for some initially useful local data to get things started is wherevent.com.   One can pull some useful and current local events and announcements from Facebook, where the promoters will appreciate the exposure, and salt the playing field thus.  This not only starts off some local optimization and begins feeding local traffic to the blog immediately, it also provides a valuable resource for those visitors, reducing bounce rate.

2.  A Facebook group, and perhaps a Google+ community – nobody wants to buy anything, but everyone wants to join something.  By creating a self-fulfilling prophecy of the largest affinity group in town, you are creating something that many people are looking for online, and ways to connect, befriend, and otherwise network to extend reach – this methodology, with you as the facilitator and moderator, extends your reach, and further adds to the stickiness of the page and the overall value statement for the blog participation, further reducing bounce rate for the visitors who go to the blog.  The more and longer people visit the site, the more valuable it is perceived to be by those visitors, and the search robots and social networks who now track such things.

3.  A value statement – there are already way too many social networks and blogs already out there if there is no unique value statement – I.E. you must give people an actual reason to participate.  This can be visionary, or actual.  For instance, the prediction that the blog will be large, popular, or dominant in search are all reasons to take notice.  For example: we like to offer the statement, which is usually true, that our Facebook groups become one of the largest in town quickly; and we also offer to make anything they post (even by email) to the Facebook groups searchable on Google by reposting it all to the blogs (another source of local content); we also moderate and reduce spam by having rules that keep the noise (spam) down.  Without a stated and perceived benefit, nobody will participate in your blog.  Ask yourself this question: if it were not your blog, why would YOU participate?!  The realistic answer to that questions, is the beginning of your value statement, your proverbial “Hook” in fishing terms.

4.  An offer – it never ceases to amaze me that so many people create valuable resources online without any way to get paid for it.  Whomever your audience, future audience, intended audience, or existing audience is, say so; and give people a way to reach that audience for some price!  That price may be cash, pennies, opinions, or participation; but whatever the goal, ASK!  Always make the benefits out weigh the cost, but by all means, ask for the money, participation, or whatever is is that you are dong this for.

5.  An audience – this is the hardest one.  People are gregarious, we all want an audience.   But a new blog has no audience, right?  Wrong!  You have friends, relatives, connections, something.  Find a way to start out with a lot of faces looking back at the first visitor.  We do this with WordPress MU, where all the blogs share one 1300+ user group, and each new one has all of us looking back at the first visitor, asking them to join!

Shameless plug: we can do this all for you, and hand it over to you!  Learn more at UpLog.org

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101 A Successful Blog Launch Formula and Analytic – Social Media Advertising

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Let me begin, by proving that what I am saying is still true:  http://www.google.com/search?source=ig&rlz=&q=Google+Algorithms+Explained+in+Plain+English

101 | Google Algorithms Explained in Plain English

Originally posted by Israel Rothman on Apr 20th, 2011 | Still true in 2013
I get really tired of less than forthcoming geeks trying to make this sound more complicated than it is in order to make themselves sound intelligent while keep all of you in the dark.
Google Algorithms use very simple logic: easy for a human to understand, albeit difficult to to get a machine to do.
Google, simply put, serves us.
Just as the newspaper that we used to get on our doorstep was free – the quarter paid the paper boy.
The news was free because you had to look on page 134 section d to read the rest of your personal interest article, and you couldn’t avoid seeing the ads along the way.
The local car dealership, grocery store, and furniture dealer paid for the news, by buying those big colorful ads that are no longer cost effective because the readership has dwindled as real time news has become available online.
Now there is Google: the source of everything: news, sports, weather, information, research, and all of us, and again, all free.
This is all paid for by ads: ads in the margins and at the top that we cannot avoid seeing, as we use Google search: and also ads on billions of other web pages that we visit: built by other people (some of them by us) which display Google ads, put there by Google after following you around, before you reach the web page! Google has a toolbar that follows you around, tracks your habits, places the right ads…
If you want to understand Google completely, understand that Google serves us. Google serves up to us what we are most interested in, according to us. Google is an it, not a they: it is a machine, with many components, that simply tracks us, determines what we like, and does a good job of giving it to us. Google is controlled by us, by the data that we provide: information about what we want, and information about what we have to offer. In a way, Google is just a great big free middleman for information: the information still does not come from Google: it comes from us.
In order to understand Google, (and the other search engines) you must understand us; Google search is a machine that simply serves us: our desires, our whims, our fetishes, and our needs. Google serves.
Because we search for an item or word or video a great deal, Google rates it as important.
Because we subscribe to an author, that ‘”source” of our authority (or what is called an RSS FEED) becomes rated in Google’s data base as being important: an “authority source”
All Google or any machine can do: they can follow patterns, and do predetermined things that we tell them to do in certain circumstances: in the case of the search algorithms, this is done bey tracing traffic patterns, analyzing the data, and rating information based on those patterns
The main algorithm is popularity: the more we historically like a page, the longer we spend there, the more often we visit: the more powerful that page is on competitive search.
While the proper formatting and arrangement of the data is also important, it is the value of the data that matters the most
As various unrighteous would-be manipulating hackers of the system are systematically foiled by filters and and layers as the technology improves: code standards will continue to become more uniform, and the temporary technical arbitrage enjoyed by, for instance, the “SEO” industry fro the last several years, will systematically evaporate, leaving only the value of the data as a criteria for organic search.
There are actually two ways to get on the top of search results; you can pay more than anybody else (PPC) for each click until your money is gone, or you can contribute the data that rest of us consider to be most valuable.
What we do here, at upLog.org as a team, and jointly on the social networks, search engines and even occasionally in the main stream ‘shrinking media’; is to intentionally become the best source of that best data: thus we rank on purpose without breaking any rules every time.
Summary:
By first researching what is currently available from a certain search: then by intentionally creating a more useful resource, we are certain of instant rankings: because we are 100% sure that Google’s algorithms match our opinions. It works every time. If you understand the above, that should not surprise you.

As our client, you receive training directly from me – I show you how to do this using our powerful link authority from 12 years of authorship: 805-827-2450

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If you type into Google search box Los Angeles supreme court appeals attorney you will find LindaFessler.com on line one number one in the organic results, out of 316,000,000 results, with many many paid ads on the top and the side, where other attorneys bid against each other to pay per click for the links people rarely click on….

This, and a host of other terms for which she is now the authority source, is not done by paying anyone, not per click, nor per lead, nor per word, nor otherwise for outdated, spammy S.E.O. that no longer works, fake link building, or any other outdated form of outdated advertising.  Instead, this is accomplished with a well optimized WordPress blog we built for her, our link authority originally to get things started, and her willingness to follow through on a strategy which makes these rankings sustainable and permanent.

The formula that works every time

1.  Self-hosted (not on a network of dead blogs like WordPress.org, or Blogger), perfectly optimized WordPress open-source (free) C.M.S. (Content Management System)

2.  Excellent original prose, unique content (IE The client is actually an expert)

3.  Re-posting and bookmarking at least weekly posts in the right way linked back to the source with contextual links, in only a few of the right places.

Shameless plug:

Are you still buying from lead generators who mess up your marketplace then sell it back to you populated by your peers?  Are you finding that traditional SEO techniques are futile in competitive industries like travel, hospitality, real estate, Law, Medical… because of the competition from these outdated lead generators and online malls who charge per click, or per lead??  We are the only real social media advertising agency in the world; we can create organic rankings for you for any search, without any spam or SEO tricks; without breaking any search engine or social network rules.  Initial consultation is free 805-827-2450 – for Hospitality Industry, Real Estate Industry, Law, Medical, Consulting, Professional Services, Auto-related: Social Media Advertising Agency, Organic Search Marketing: http://uplog.org

Table of Contents 2013 | Rothman Guide

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2013, Professional Services, Social Media,Being the Expert Source, lawyers, realtors,accountants, hospitality, doctors

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When you type “real estate social media advertising” into Google from anywhere in the world, you would expect to find Mashable.com (one of the largest and oldest tech blogs) and Erica Swallow’s article on the topic.  But you probably did not expect to find me on line one number one in the organic results above them – my oldest and least active website.  If I was paying a lead generator like Active Rain or Realtor.com or Zillo or somebody like that, I would expect to see them with their hundreds of thousands of agents, wouldn’t you?

The reason that Mashable is there is obvious, a million hits per day, thousands of SEO bloggers….but why me?  You will find your answers in this checklist for getting serious this year:

2013 New Years Resolution Checklist for Social Media Advertising

1.  This year all of my content will originate from my one strongest internet property – one automated blog website (I recommend self-hosted WordPress)

2.  Every post will contain the title in the body – up-to seven key words or tags, linked back to the original post, building a trail back to me.

3.  Every link back will be a heading 2, 3, 4 or 5 telling the robots that it is important to the subject of the post and the link target.

4.  I will then bookmark and/or re-post these articles in many on-topic groups, categories, etc. religiously to maintain and increase cumulative link authority on the topic.

5.  I will optimize every image, profile, video and other Internet resource I maintain similarly, all congruently linked back to the  source (see 1 above)

6.  I will do this more, and better than my competitors, and it will work for me.

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