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New Media Made Understandable

101 | Link Authority | Viral Marketing | New Media Made Understandable

Posted by on Jul 15, 2016

It is called link authority.  It gives you the power to put almost any message, with your telephone number, on top of almost any search.  You cannot fake this, it must be real; but you can earn it, as I have, by publishing real content, optimized the right way, and spreading it around.  This “real content” is what the Internet is made of.  This is what “New Media” is made of, because Google remembers: I, for instance, traveled 100 cities and built 100 blogs and social networks, over 100 Facebook groups and Google+ communities in 100 cities over 8 years, and recently shut the blogs down (Uplog.org), as you can see.  But because I earned this power, in the right way, I was able to transfer it to my brand new site: IsraeliRothman.com almost overnight, easily. I cannot teach you what I have learned over a period of thirty years of doing this so quickly, but I can help you, and it is not expensive. I am semi-retired.  However, if I like your project, I can use my power to help you,...

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Venture Capital

2016 | From New York Times Best Seller to International Film Producer | The Christie Hsiao Story

Posted by on Nov 13, 2015

If you check this search, you will see that Google will always remember what I remember: that Christie Hsiao said that she was going to change the world with uplifting stories, books, movies  and games for children , and she is: 2016 New York Times Bestseller inspiring uplifting children book games School teacher Family event It is a story of great ambition, unbridled creativity, fearless tenacity, and timing.  I cannot tell you that you are anything like Christie, because she is amazing; but she proves that there is a market for positive influences in this world, and that one such visionary can change it for the better – because Google Remembers: Uplifting positive inspiring school students children book event New York Times Bestseller Christie Hsiao with Academy award winning producer Brian Grazer: Director Brett Ratner and Christie Hsiao talk about JOURNEY TO RAINBOW ISLAND & China film market: 3. Christie Hsiao and Steve Warren talks about her thoughts in life – her favorite cities –  favorite things to do –  her plans and writing process on Journey To Rainbow Island – filmed in...

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Business Planning

2016 | 14001 ISO – 9001 Training | 2 Do Business with Government and Industry Get PECB Certified

Posted by on Jul 10, 2016

2016 Training Calendar   2016 Training Calendar In order to do business with Government, Military, Energy, Food Service and other regulated Industries, you must obtain a certification related to Quality such as ISO 9001 or that related to the Environment such as ISO 14001. My clients for many years, Qualaco ISO Quality Systems offers PECB certified training courses related to Quality, Safety, and the Environment. “Qualaco ISO Quality Systems Trainers are not just ISO Auditors, they have over 50 years of combined experience in implementations for Quality, Environmental, and Safety Programs.  Bringing real life situations into the classroom provides a much more beneficial and rewarding training for those taking the courses.  PECB certifies training courses based on the ISO/IEC 17024 standard.  PECB assesses not only the quality of the content of the training course, but also the processes that supports it, such as the qualifications of the training developers, the validity and effectiveness of the training methodology and the course material update process.  For more information on PECB please visit https://www.pecb.com/.  In addition to our public course offerings, Qualaco ISO Quality Systems can also provide training at...

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Questions and Answers

2016 – 5 Steps to become a Lead Generator – A New Media blueprint for Consultants – Brokers – Agents- Hospitality – Real Estate – Travel

Posted by on Mar 9, 2016

You can go into any business right now, and become your own lead generator!  These are the necessary steps to out-compete anyone on and offline.   By doing the right things listed below, and becoming THE MEDIA for your topic, you will need no other advertising: Start a blog – but not just any blog..A blog is simply a modern website, that can be edited and updated at will by it’s owner.  A “Free” blog on WordPress, Blogger or any public platform is a bedfellow with broken and unrelated content, rendering it impossible to achieve authority and rankings from such servers.  WordPress is over half the web, and free – but you will need self hosted WordPress to get results – and a behemoth host like Bluehost or Hostgator or Godaddy will not work – this is why we maintain our own dedicated machines with huge bandwidth and multiple IPs for our clients.  Industry specific blogging platforms like Activerain.com, are designed to promote AR, not the agents, causing their local pages to outrank agent websites even for proper name searches, bringing...

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Recent Posts

2016 Amazing Power of a Well-Optimized WordPress Blog

2016 Amazing Power of a Well-Optimized WordPress Blog

May 19, 2016

WordPress is the worlds largest open-source blogging platform: and the most versatile, more user-friendly solution:  a blog like this one can be literally setup and functional in as little as five minutes… However, like anything on the Internet, if it is not optimized properly, it is a waste of five minutes. If it is done well, it is perpetual traffic for free, targeted traffic looking for exactly what is to be found. The content needs to be compelling, but even if it is, if it is not attractive to the eye, and is not optimized properly to be found and seen, it will not feed it’s owner. This is why a free blog, no-matter how easy and simple it is, is usually a complete waste of time.  The average learning curve for a novice to do these things well takes years, and most will never get there, before the proverbial “cheese” moves again. Real advertising, and that is what this is, is a moving target.  The target constantly changes, and so does the weapon, the arrows or bullets, the technology, and the marketplace.  Free advice, more often than not, or a free website at WordPress.org or an inexpensive dumbed-down one at Weebly.com, or the like; is worth exactly what you pay for it; or worse, it leads you into a dead end of complexity and dysfunction. On the other hand, one good blog post distributed properly, can generate 100 or more unique visitors per day immediately, translating into one or two sales per day with the right call to action. To further complicate this issue, servers are identified and categorized by the authority (originality) and authorship of the content generated from that server, so that poor hosting, with novice, poorly optimized, Spam sites, and too many of them on one machine, slow loading, are all factors that shoot the would-be novice entrepreneur in the foot before even getting started. Without the training, professionally maintained code base on dedicated hosting, and support that we provide, you cannot compete, not with me, not with my bloggers, and not with the behemoth lead generators who control many broad three and four word search terms (SRPs)  pages deep...

4 Ways to Earn a Living from Home by Being Yourself in 2016

4 Ways to Earn a Living from Home by Being Yourself in 2016

May 11, 2016

Last years’ guide was about 1001 ways to make a living. But this year, we do not have time to try things out and play around.   The timing has never been better to launch you new career of being yourself well.  The time is now to begin. Myself, I have done every lousy job imaginable, from digging a ditch, to working with nasty chemicals, to working underground breathing diesel smoke.  I appreciate what I have been doing since I quit my job and printed up a homemade business card in 2001, and never looked back, over $10M in sales and 15 years ago.  I appreciate this so much, that I have dedicated my life to helping you do it too: 1. Simply blogging about what you love and care about It is not that hard.  You need something to talk about; anything, from gardening to dating to a specific specialty, to fashion, to technology..whatever you like to talk about.  Whatever that is, do it, do it online, do it optimized well, do it daily or weekly.  Whatever it may be, somebody shares your interests.  If you follow a few simple instructions, you will build an audience.  Somebody, some business, some politician, some enthusiast or entrepreneur, will want you to pay to reach that audience.  If you do it with me helping and training you, your audience becomes part of ours, over 20,000,000 who we can prove we that we have influence with here, and you can also offer that to your advertisers, and mine. 2.  Take over as a new media agency; local news and networking for a town, or niche.  I have a network if independent content marketers, with 90% of the money going to those who do the work. 3.  Use affiliate links, and passive revenue models to monetize the blogging and social media marketing and profiles that you must do anyway to promote your primary business – get paid for marketing instead of paying for it. 4.  Fire your boss, hire yourself, as I did 15 years ago, and go into business for yourself.  The only question is, other than the blog and instant rankings (which you can buy here...

2016 | Being the Dominant Force in a Competitive Market like Real Estate

2016 | Being the Dominant Force in a Competitive Market like Real Estate

May 3, 2016

In 2016 it is not good enough just to have a template website, no-matter how beautiful it is. If you must compete in as competitive a local search market as Denver Colorado MLS Listings Google Search, these searches are all but dead, populated by behemoth lead generators like Realtor.com and Zillow.com and Trulia.com, and the larger franchiser sites themselves; and also populated by your peers, competitive agents and brokers A-Z. Traditional Real Estate Marketing and Advertising is a high stakes game involving larger and larger advertising budgets split between an assortment of these lead generators, with questionable and constantly changing value statements, and niche marketing and detective work to find leads. Understandably, the consumers of real estate services, the homeowners themselves, want to deal with largest brokers, and not be filtered through lead generators, who cause them to be contacted by 7 salespeople at the same time, with competing and confusing offers during an already stressful ordeal, although that is exactly what they find when they run broad searches, even neighborhood searches, and do their research within an area. Now things have changed: enter new media, local search, content marketing, PPC (paying more than anybody else per click until your money runs out), PPL (Pay per lead to these same lead generators), PPA (pay per action to lead generators), pay per column-inch Print advertising (newspaper, local print, yellow pages, visitors guides) and the cost of entry becomes formidable. So how do you reach more and more prospects, generate more and more traceable leads and hits and phone calls, and eventually reach everyone in town on a smaller budget? One way to compete is to sponsor the largest social network and Facebook group in your town or niche, and build your own, local, niche, and/or topic specific audience using New Media – in other words, become the media. Most of the Internet is populated with duplicate, regurgitated, repetitive spam, which nobody is looking for.  But little of this is seen by anybody, because Google and the others have found ways to use software, and user feedback from social media, to filter the cream to the top, and rank only the source of original and relevant,...

2016 Trans-Media Publishing | The Brave New World to Come

2016 Trans-Media Publishing | The Brave New World to Come

Apr 26, 2016

We have been writing yearly Guides since 2008 about how to be a new media advertising agency  NICHE CONSULTANT for any location or niche market, and how such an agency can promote and feed it’s clients’ businesses without or in conjunction with other spending. Hear are two real life examples if how very talented people are using their skills to promote themselves and clients by so doing: I. CHRISTIE HSIAO I have personally watched Christie since 2010 – before she was the huge success that she is now:  you could have blown me over with a feather when she told me what she was going to do – then she did it!  Her success is amazing, and her cause – well now it is mine too! Christie Hsiao, Founder and CEO of SERENITY MEDIA GROUP, a global entertainment company devoted to creating high quality film, TV, and digital media projects that uplift and inspire. Serenity uses fun, engaging popular fiction and non-fiction projects to educate, provoke thoughtful inquiry, and spread positive messages. What sets Serenity apart is the resources and relationships Christie has cultivated within the China/US industry.Christie’s business sensibility and strong working relations in US and China entertainment industry which has given her the vision to create quality entertainment that is uplifting, international in scope, and catalyzes change. Christie believes in the unique power of a story to raise awareness and to compel societal transformation. She serves as creative director for all of Serenity’s projects, as well as overseeing all aspects of marketing strategy, business development and expansion.Christie Hsiao is a known forward thinking executive today with a vision to connect and uplift people of all ages and cultures around the world. As a liaison between US and China, Christie has established a myriad of working relationships with key players in Asia and US. She works with top executives and major companies in film, TV, music, art, publishing, merchandising, concerts/events, branding and marketing. With Christie’s network and resources, she is known to create win-win relationships and innovative solutions.The specific combination of Ms. Hsiao’s Western business sensibility and strong working relations in Asian entertainment industries combine to uniquely position Serenity Media Group as a bicultural...