New Case Study Here: Beginning a Viral Marketing – The Moviepals Manifesto

Open Cinema Manifesto

The world of cinema is changing. Digital technology, online distribution, and the power of social media are fueling a revolution in the way we tell stories.  You are a part of this revolution and an active player in deciding what movies, music, and art mean to you, how they’re made and who profits.

Primary Beliefs and Tenets  >>>more here online >>

Featured Articles:

Meritocracy Trumps Seo | The Rules Have Changed Again

Believe it or not, it is a documented fact that I reserved socialmediasystems.com and  .org for $8.95 each in the spring of 2007, and everyone asked me:

(CC Wikipedia | ‘A moment’s insight is sometimes worth a life’s experience’ – Oliver Wendell Holmes)

“Why did you call it social media?”

As silly as that question sounds today, it was legitimate only three years ago.
I answered: “You will see soon enough.”

But this heads up is  not about me, or the past: it is about today, and the future:

First a Wikipedia definition:

” Meritocracy is a system of aristocratic or oligarchical government^[1[2 or other organization wherein appointments are made and responsibilities assigned to individuals based upon demonstrated intelligence and ability (merit), evaluated using (frequent) institutionalized examination.

This is opposed to other value systems, where reward and legitimacy is based upon possession of wealth (plutocracy), origin (aristocracy), family connections (oligarchy), property, friendship (cronyism), technical expertise (technocracy), seniority (gerontocracy), popularity (representative democracy), or other historical determinants of social position and political power.”

>>>More about Meritocracy with examples of successful online one (including Google) here>>>>>

Mother-site is needed – Modern Facelift Integrated

MyTradeAmerica.com, the  Los Angeles broker for the dobarter.com network,  largest business barter exchange network in the world, wanted to integrate a modern look and feel and some not so secure social media bells and whistles to integrate with the very large, old, secure dobarter.com system.

The ASP programmers on the other end who administer this huge database were very helpful: now what we did here:

This can be done over and over again very inexpensively: you can choose form thousands of templates to pick a look and theme, the we can do a makeover integrated into the Dobarter.com system to feed your business and modernize your look! >>>>more here online about Business Barter and re-skinning old database sites without compromising security >>>>

SPECIAL ANNOUNCEMENT:
Are you looking for way to earn  money from a niche website community?  Consider our lucrative affiliates program:  it takes five minutes and it is free:
>>>>> more here about earning money by putting a link on your website>>>>>>

Shameless Plug:

I have considered doing this many times over the years: I am going to publish the latest version of my selling system, which we used to sell over $10,000,000 in services that we invented to businesses over the last 10 years.

I should tell you that I have had almost every main-stream selling course there is on my thirty three years as a professional salesperson: first at European Health Spa (the Dale Carnegie Course);then Office Machines (fortune 500 training including the Lee Duboise course); then the automobile business (Grant Cardone, Tommy Hopkins…)

I credit all of these and many other great sales trainers for starting me off and many little tidbits have been updated in this guide to reflect a changing market.  No matter what industry you are involved in, successful business requires sales:  I will omit some of the stuff that is specific to my business, and I will continually improve and add to this so bookmark it:

Introduction:

Now that more and more business is conducted online, there is a gap between supply and demand that can only be filled with knowledge of how and why people make decisions to buy, or not to buy as the case may be.

1.  Rule number one: pick a battle you can win.

When people ask us: are you web designers, web developers, SEO experts?
We answer “no: that is a small part of what we do.”

These are all things that fall under the umbrella of what we do (Internet advertising), but each only plays a small part of a larger enterprise: making money online.

The first rule of any marketing campaign is to know the market and your target customer: in our case, it is a messed up marketplace: with everybody and his brother claiming to be able to design websites and/or create placement and hits; yet most of them fall into the category of the “blind leading the blind:” definition:
People who do not really know what they are talking about selling to people who do not really understand what they are buying, with no standards of pricing or performance.

For that reason, we take great care not to fit into any box that allows people to mistakenly categorize us: nobody who needs a consultant is willing to pay for one: so we sell the result of what we do, then do what we must to bring about that result;  adding value along the way after the sale.

Since anybody else who can assure results with any consistency is exorbitantly expensive because of these very same problems with the market, we are positioned perfectly to offer a wanted and needed service to a starving market, packaged and delivered in a readily accepted bundling: which is the secret to repeated success in marketing our services in a competitive marketplace: we are market driven.

The same methods can be applied to any business (and they are all online these days!):

• Know the market
• Address the problems of the market (your intended customers) with the way you position yourself in that market (address the ‘pain’ of the customers, and provide a solution)

2.   It is no longer who you know: it is what you know that matters: blogging:

It is like the difference between being a newspaper reporter, and owning the newspaper: if you have a free blog at blogger.com, wordpress.com, Google, Yahoo, Windows Live or anywhere else: the content will not help you get on top of the search engines (they actually insert specific tags to make sure of this!).  If, however, you have your own, properly optimized blog originating at your site, you will rank for your chosen search terms – even thousands or millions of combination choices of key words!

In short, having a blog (on somebody else’s system) will not get you to the top of Google (The Media); but being a blog (from your own social media hub) will!

It is an idea who’s time has come: SPAGG.com

With the revitalization of the inner cities and old buildings as ” industrial lofts”, the green movement, and the economy and the slow economic recovery of late, the timing for SPAGG.com is prefect:

Spagg.com Network – the first place where private owners can securely rent their cars to make extra money.  Owners and renters meet for pickup and drop off – it is perfect.  It cuts out the middlemen completely, and utilizing today’s social network technology and mobile access to the best advantage of car owners who need to offset costs, the environment we all live in, the reduction of congestion and parking issues, the reduction of dependence on foreign oil: everybody wins on this one!

Go into any business online and compete!

I did that most recently in 2001 during the dot-com ‘crash’ right after September eleventh – a start-up web-based business.

It happens every day! .. see me with hair here!

We did it agin, and survived th recent recession!

When you have the ability get on top of the search engines for any words you like, you are on top of whatever world you covet access to!

There are a lot of opportunities: more than ever!

I am a sucker for a good opportunity; how about you?

Israel Rothman israel@rothmanmarketing.com 805-827-2450

Business Internet Advertising Consultant, Internet Advertising consultants, Internet advertising specialist, Internet Advertising Consultant, Internet Advertising consultants

On a response to a blog attack

You published a post commenting on my article and used my name in a post on your company blog first. I’m open for positive discussion, but it’s a business blog, so rants off topic on previous blog posts infused with negativity aren’t appropriate. I wrote what I really thought and used keywords relevant to a real position I hold. I ALLOWED you to comment out of respect, but your recent comments have gone too far (linking to an attack article on businessweek). I’m not attacking you, I used your personal name in the post, because the post specifically addressed you, optimization is not a black art, I target all my blog posts – that’s smart marketing.

If you watch any of the SEO debates ( like the calcanis one in particular ) you’ll see many posts with proper names in the titles. You’re a blogger and what you write in your business blog (mine too) is open for critique by other bloggers, but I don’t have to allow negative rants in the comments on my business blog. If you continue attacking me on MY business blog all your comments will be removed. (I’ll put a public notice saying I did this for the record). Nothing personal, no more pissing matches. I wish you luck with your future endeavors and hold nothing personal against you.

If you’re looking to pay per blog posts -  you don’t have to maintain a specific list for bloggers who will write about your company for money, I go online to reputation based SEO and business forums and see who’s available.  I can usually get more links and higher quality links while remaining completely “under the radar” for maximum SEO benefit.  If they HAVE to know the specific bloggers ahead of time the commercial services (reviewme.com)  and (payperpost.com) work pretty well – much cheaper and better at generating valuable links and traffic than traditional link buying. 

Step 1 – Figure out what you want; this doesn’t have to be specific, but make sure you know at least some basic information and can give a detailed answer to the following pre-contact question: 

What do you want to accomplish with your website and what is your first priority? (top 4 answers: produce sales leads, sell products directly, promote a physical service or retail location, provide support/information for existing customers) 

Do you already have website copy or will it need to be written for/with you? 

Do you want e-commerce functionality and if so how many products/services do you want to sell (approximate number is great)? 

Do you have a plan in place for SEO and Internet Marketing? If you don’t, I would recommend a plan to allocate at least an equal budget for the web design and SEO/Marketing portions of your website.  What’s the point of having a website no one will see.

1. Public Relations Damage Control Basics
2. Public Relations Emergency FAQ
3. Top 10 ways to increase your PR online
4. Top 10 ways to minimize damaging PR (public relations)
5. How to stand out in a sea of competitors
6. Blogging for PR (public relations)
7. Press Release Basics
8. When should you send out a press release?
9. Public Relations in the Information Age
10. What does a PR firm actually do?
11. Why you need a professional PR firm
12. The difference between PR is everything
13. How to find a good PR firm.
14. What to look for in public relations agencies
15. Pitching your story
16. Crisis communication basics
17. Top 10 ways to generate free publicity.
18. Top 10 PR mistakes to avoid
19. When Pr is bad PR
20. Public Relations Media Kit 101
21. PR and your company back-story.
22. How to deal with journalists
23. How to find the right PR firm
24. How internet technology is changing the face of PR
25. Public relations online 101
26. the impact of blogs and participatory journalism on public relations
27. participatory journalism basics
28. Branding in the digital age
29. 10 most recognized brands and how they got there
30. brief history of public relations
31. Understanding the modern consumer
32. How PR and online marketing are related.
33. Fresh thinking in PR
34. Public Relations Needs for Large companies
35. Public Relations needs for startups
36. Top PR resources
37. Tools to track your PR
38. The PR value of pad casting
39. what media should your pr campaign target?
40. Know your audience, niche marketing for PR
41. PR Photos that get results
42. Electronic Media Kits 101
43. Electronic Media Kits for PR do you need one?
44. Alternative Audiences for PR