2013 Social Media Marketing Planning Checklist

90% of success in social media is based on a winning strategy made possible by a vision of what is going to happen, and when; with an understanding of technological and marketing changes. The other 10% is execution (Staying in the game in spite of recession)(related from 2010 Guide)

If you think that the changes in the last four years have been hard to keep up with, wait until you see the next four! (related current trends data)

Now that Google , Facebook, and others are tracking how a person gets to a page, how long they stay, how much they like it, and whether they return engage, convert…it is a whole new ball game – as we have predicted all along for 11 years now.

Although proper on-site search engine optimization basics and page elements are still essential, in 2013, proper market planning and vision will be more important than ever.

In recognition of these changes, this, the 56th entry in the 2012 Rothman Guide to SMO, will be the last: our October posts and beyond will start the 2013 Rothman Guide to Modern Marketing – whole new living E-Book like our other three guides, recognizing media merge and other mega trends affecting our business. The only thing that is exactly unchanged: the next years marketing planning begins in September again: Here is the 2013 checklist:

The blog – social media marketing in 2012 starts with a modern website (sometimes referred to as a blog – short for weblog). This website must grow weekly, becoming a more and more popular; and a larger and larger online resource. This website must exist as it’s own domain, and be owned by you, so that this ‘cyber real estate’ is owned by you as the business and presence grows. A blog on WordPress.org, or Blogger, or any non-topic-specific behemoth platform will not work for competitive searches – the host must be known for related content for best rankings on competitive searches. The site must be on it’s own machine, or a host that is known for well optimized, related content. A virtual server from a company with cPanel Software is very inexpensive. We offer free hosting on our servers for the first year to offset setup costs with savings. If you have not done so already, it is time to move your website into WordPress, or some other content management system (CMS) which you personally and all of your staff can edit, change, and add to – a website cannot be a static brochure anymore. If you have a larger budget; and you need more security for protecting client information online; and you need custom features, you may want to use Drupal or Ruby-On-Rails: these two have become the preferred platforms for more elaborate custom programming – my son, Solomon Rothman, is a Drupal programmer (prices for this level of website start at about $5000+ for anybody who really knows what they are doing)
CPC, CPA and other auction style advertising models have become cost-prohibitive for most small businesses – because the big players are buying the market with huge sums raised in Venture Capital deals and I.P.O. funding. Unless you are very heavily capitalized, and have a crack, state of the art marketing team, you cannot compete on an even playing field without professional help.
Fortunately, content trumps distribution, which is automatic – and those same large players are not known for innovation, controversy, viral popularity, niche popularity, or non-commercial content – and, thus, the value of these are elevated online. A small or start-up company can compete – but not head-to-head, and not on a level playing field financially. Even the largest of companies need to seek out viral and social marketing experts, outside of their normal chain of command, because innovators and forward thinkers are generally not rewarded in large companies. Now, with our new content aggregations site at UpLog.org: “The roar of all of US” even the smallest of businesses can achieve instant organic rankings and get the help they need for as little as $300 per year (worth it for the link alone, not to mention the rankings, support, training, and traffic we share with our over 135 blogs and growing that are all tied together and share one Buddy Press community)
Facebook is becoming huge for business – we have had great success by tying a Facebook Group to each blog, with a carefully thought-out value statement: our blog becomes the largest social network in town, feeding the corresponding Facebook group members; with the Facebook group feeding the blog local content, which is made searchable on Google! I honestly never thought I would say this, but I am really liking Facebook, AND SO DOES EVERYBODY ELSE, INCLUDING 90 YEAR OLD GRANDMA, LOOKING AT GRANDCHILDREN POSTS AND PICTURES. It is actually very important that it is actually you, not some under-aged surrogate who establishes this presence, but we can guide you and help you to create these relationships by simply re-posting to your group based on a winning blogging strategy: think of your friends as also a part of your audience. It need not take over an hour or two per week, but I predict that you too, once you get into it, will spend longer: if you had to pay for each column inch like the old days, would you value the exposure?!
Google+ - I am using Google+ mainly for contact management – I have converted myself and most of my clients over to using Google and Google apps almost exclusively of free email, contact management and storage “on the cloud.” If a bomb fell on my computer, I would lose only the computer, everything else, my entire business, is on the cloud!
Strategy considerations – picking a battle that you can win: I often have this discussion with realtors: they all want to come up on ‘city state real estate’ searches, because those are the most searched for; but have you ever wondered by whom? There are, by some estimates, over 200,000 licensed real estate agents in the US: they all search city state real estate often …lets see , that is how many per state…the most expensive words you can buy?! One of the problems with Real Estate is that it pays so well that it is hard to get a Realtor to listen to any strategy other than what all the other realtors are doing. I call this “pack mentality”. I would equate it to guys who concentrate on metrics and measurements and call them self marketers, when all their decisions are made on main-stream accepted and forensic data. The fallacy is that all this information is worthless when it comes to online marketing: if you do what the ‘main-stream’ or your peers are all doing, you will fail, from sheer numbers. The true innovators are the ones making real money – and they do not share their secrets until they stop working. In online marketing, following the pack is sure failure: even more risky than trying something new. For most people and companies, innovation is the only solution that MAY work, while following the ‘pack’ is sure failure. If you are mainstream in real estate, the numbers suggest that you will not be here next year! Online marketing favors the new, the quick, the controversial even, the different. Conventional ‘following the leaders’ will not work online, for anybody but the leader. Online, it is better to become an expert, than to listen to one. What are you an expert at? Start there. What you know has value online, whatever it is , related or not: and somebody with that same interest needs what you are offering. Make your strategy based on your abilities, interests and assets: if you love what you are doing online, you will do it well, and often; and you will succeed. They all live in houses, take vitamins, buy presents, have health concerns, raise children…there is always something to sell to those that you can reach. Pick the battle that YOU can win.
It is all about the content: what kind of unique content are you the source of? – I post a good, original article or two per week mostly. We encourage our clients to post weekly, as this is necessary for any presence with any reach: to maintain the profiles and build the fans; and to insure that the robots visit you often, creating instant rankings for whatever you post. If you cannot, or will not do this; then you need to pay somebody else to do it. We can host your marketing, train and support you exclusively in your area or niche, and create the initial rankings for you for as little at $300 per year (much better than what we sold $3,000,000.00 worth of at $2,600 year a few years ago) I know of very few businesses which cannot cash flow such an effort from the leads that are generated from the postings and the ever growing social media profiles where the ongoing posts are bookmarked, shared, liked, tweeted, etc…we have ongoing clients in almost every industry. Think of it as potentially your entire advertising budget.
About email marketing – you should seriously consider an ongoing list appending opt-in list like the one we have at israelrothman.com – we can do custom setup, create a CURRENT 5000 person list of your target audience, teach you how to use it, all legal and ethical, and extremely effective. Setup and one year hosting with training and support is $500. Setup plus 90 days of full service launch with three scrapings and up-to six mailings ‘hands-on’ is only $2,000.00
About robo-calling or ‘voice broadcasting’ - again, you should seriously consider an initial campaign, and perhaps an ongoing program: we can scrape a list with all the essential information right off the search engines, you can call and email them: 5,000 custom scraped list complete with voice overs, help with advertising copy, and, of course, the campaign, over 200 phone lines: then report the results – only $250.

Herein ends the 2012 Guide! Yes, we did do exactly what we said we would do:

Are you still buying from lead generators who mess up your marketplace then sell it back to you populated by your peers? Are you finding that traditional SEO techniques are futile in competitive industries like travel, hospitality, real estate, Law, Medical… because of the competition from these outdated lead generators and online malls who charge per click, or per lead?? We are the only real social media advertising agency in the world; we can create organic rankings for you for any search, without any spam or SEO tricks; without breaking any search engine or social network rules. Initial consultation is free 805-827-2450 – for Hospitality Industry, Real Estate Industry, Law, Medical, Consulting, Professional Services, Auto-related: Social Media Advertising Agency, Organic Search Marketing: http://uplog.org

Bookmark It

Hide Sites

2012 September | Marketing Action Plan – Social Media Advertising Agency Services

In 2010, in December, Yahoo Voices syndicated my article:

2011 Marketing Update Planning Checklist

Then we updated it for 2012 here in November 2011:

2012 Social Media Marketing Guide Planning Checklist and 2011 Stats

September 1 updates:

We can add a few things…

Ah yes, it all starts with a plan:

The blog – social media marketing in 2012 starts with a modern website (sometimes referred to as a blog – short for weblog). This website must grow weekly, becoming a more and more popular; and a larger and larger online resource. This website must exist as it’s own domain, and be owned by you, so that this ‘cyber real estate’ is owned by you as the business and presence grows. A blog on WordPress.org, or Blogger, or any non-topic-specific behemoth platform will not work for competitive searches – the host must be known for related content for best rankings on competitive searches. The site must be on it’s own machine, or a host that is known for well optimized, related content. A virtual server from a company with cPanel Software is very inexpensive. We offer free hosting on our servers for the first year to offset setup costs with savings. If you have not done so already, it is time to move your website into WordPress, or some other content management system (CMS) which you personally and all of your staff can edit, change, and add to – a website cannot be a static brochure anymore. CPC, CPA and other auction style advertising models have removed all profit from paid search in the long run – because the big players are getting involved, and they are willing to buy the market. Unless you are very heavily capitalized, and have a crack, state of the art marketing team, you cannot compete on an even playing field. Fortunately, content trumps distribution, which is automatic – and those same large players are not known for innovation, controversy, viral popularity, niche popularity, or non-commercial content – and, thus, the value of these are elevated online. A small or start-up company can compete – but not head-to-head, and not on a level playing field financially. Even the largest of companies need to seek out viral and social marketing experts, outside of their normal chain of command, because innovators and forward thinkers are generally not rewarded in large companies.
The platform – WordPress has over 60 million blogs, and nobody really knows how many other websites are in WordPress – some say over 200 million sites. This means everything for an interactive website, because the users must be able to use the software. Your visitors will not know why, necessarily; however, if your website (which really needs to be a social media enabled, interactive community) is in WordPress, they will be able to use it. >>more about WordPress here>> (If your users can use your software, and they are compelled to do so, your website will succeed)
Strategy considerations – picking a battle that you can win: I often have this discussion with realtors: they all want to come up on ‘city state real estate’ searches, because those are the most searched for; but have you ever wondered by whom? There are, by some estimates, over 200,000 licensed real estate agents in the US: they all search city state real estate often …lets see , that is how many per state….the most expensive words you can buy?! One of the problems with Real Estate is that it pays so well that it is hard to get a Realtor to listen to any strategy other than what all the other realtors are doing. I call this “pack mentality”. I would equate it to guys who concentrate on metrics and measurements and call them self marketers, when all their decisions are made on main-stream accepted and forensic data. The fallacy is that all this information is worthless when it comes to online marketing: if you do what the ‘main-stream’ or your peers are all doing, you will fail, from sheer numbers. The true innovators are the ones making real money – and they do not share their secrets until they stop working. In online marketing, following the pack is sure failure: even more risky than trying something new. For most people and companies, innovation is the only solution that MAY work, while following the ‘pack’ is sure failure. If you are mainstream in real estate, the numbers suggest that you will not be here next year! Online marketing favors the new, the quick, the controversial even, the different. Conventional ‘following the leaders’ will not work online, for anybody but the leader. Online, it is better to become an expert, than to listen to one. What are you an expert at? Start there. What you know has value online, whatever it is , related or not: and somebody with that same interest needs what you are offering. Make your strategy based on your abilities, interests and assets: if you love what you are doing online, you will do it well, and often; and you will succeed. They all live in houses, take vitamins, buy presents, have health concerns, raise children…there is always something to sell to those that you can reach. Pick the battle that YOU can win.
Your profiles, outlets, fans, and links – your social network: I post a good, original article or two per week mostly. We encourage our clients to post weekly, as this is necessary for any presence with any reach: to maintain the profiles and build the fans. If you cannot, or will not do this; then you need to pay somebody else to do it. I can always find somebody to post for you, and we are training an ever increasing number of people to do this well; we have priced this ongoing weekly posting at $100 per month or more depending on the marketplace, and the qualifications and reach of that blogger; and that “hands off” alternative includes the website, rankings on Google and the other search engines, and even preventative reputation management of the top ten slots on Google also for that person or company brand and/or proper name.. I know of very few businesses which cannot cash flow such an effort from the leads that are generated from the postings and ever growing social media profiles where the ongoing posts are bookmarked, shared, liked, tweeted, etc…we have ongoing clients in almost every industry. Think of it as your entire advertising budget:
MARKET CONDITIONS – Thanks to http://www.mediabuyerplanner.com/entry/109944/marketers-accelerate-social-display-ad-spends-in-2012/ for this information:An Advertiser Perceptions survey revealed that fully 59% U.S.marketers and agencies plan to increase social media display ad spends (e.g., on Facebook, Twitter) over the next 12 months. In comparison, less than a third (31%) plan to raise display ad spending on ad networks and exchanges, while just 29% expected to do so on publisher sites.Thanks to http://www.marketingcharts.com/direct/cmos-say-full-steam-ahead-for-social-media-spending-21315/ for this:Although CMOs say that social media spending currently accounts for 7.4% of their total marketing budget, they forecast that share to increase 46% to 10.8% in the next 12 months, according tofindings from Duke University’s Fuqua School of Business, which released its latest CMO Survey in February 2012. And spending will undergo an even more drastic upswing in the next 5 years, with CMOs predicting that social media spend will account for 19.5% of their total marketing budgets, almost tripling current levels.This trend towards higher social media spending was also found in a December 2011 study conducted by StrongMail in conjunction with Zoomerang. 55% of business leaders responding to that survey said they planned to increase their social media budgets this year, making it the top channel cited for increased spend behind email marketing (60%)…….

Highest Spending Levels Among B2C Product Firms

Meanwhile, the CMO survey shows that B2C product companies lead all industry sectors in terms of spending allocated to social media, dedicating 9.6% of their current marketing budgets to this channel, ahead of B2C services companies (8.4%), B2B services companies (7.4%), and B2B product firms (6.2%).

Looking at the next 12 months, the same trends apply, with B2C product companies expecting 15.3% share of their budgets to be allotted to social media, compared to 11.7% for B2C service companies, the nearest category. In 5 years, B2C product companies again predict the largest share of marketing budgets to be spent on social media (23%), though B2B service companies and B2C service companies expect to be relatively on par in terms of the share of spending they will dedicate to the channel (19.1% and 19%, respectively)……

Thabnks to http://technoratimedia.com/2012/02/smbs-forecasted-to-spend-7-8-billion-for-social-media-marketing-in-2016/ for this:

2011

·      SMBs spent $1.1 billion on social media advertising in 2011

·      Almost 2/3 of SMBs reported having a social media presence last year (primarily on Facebook)

2012 and 2013

·      SMBs are forecasted to spend $2 billion in 2012

·      SMBs are forecasted to spend $3.9 billion in 2013

·      SMBs plan on spending 13.7 percent of online advertising budgets for social media in 2012

·      80% of SMBs are forecasted to have a social media presence by the end of 2012

·      Social media is listed as the 3rd highest category for online spending in the coming year ahead of streaming video, mobile, and banner ads.

It’s obvious that social media has and continues to create an impression on local businesses across the board, and Borrell estimates that SMBs will spend $7.8 billion—a sevenfold increase—in 2016!….

Thanks to MASHABLE for this:

http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/

Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]

For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.

According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.

That’s impressive growth, especially since 2011 also witnessed a 23% jump in online ad spending, according to eMarketer’s calculations. Online ad revenues should continue to grow over the next half-decade, albeit at a more modest rate, as shown in the chart below. Total online ad investment is projected to hit $62 billion by that time.

The forecast for print is foreboding. Marketers are expected to continue cutting their print advertising budgets for the next half-decade, spending $32.3 billion in 2016, 10% less than what they invested in print ads in 2011.

Spending on TV promises to be largely unaffected by growing online ad budgets, although the gap between the two is set to narrow significantly. U.S. marketers are expected to spend $72 billion in TV advertising in 2016, up 18.6% from 2011.

Overall, it looks to be a healthy year for the ad industry, with total U.S. ad spending forecast to grow by 6.7% to $169.5 billion. eMarketer attributes the bump to investment in campaigns ads and mobile advertising. Total ad spending is set to reach nearly $200 billion by 2016, of which online will account for a third.
Facebook is a must - we are all there more and more – gaining universal acceptance as a popularity driven social network with controllable levels of access: we have a business endorsement page, and a group for every city blog: they all go over 100 members withing the first three days, and our Los Angeles Blog and Facebook group are the “largest social network in LA” according to Google! If you are selling primarily to consumers, I suggest a much more robust viral marketing plan for Facebook – a fan club, thumbs-up tab, viral video, groups, meetings… in many business a full time Facebook marketer is indicated. We are business to business mainly, and I only post my content there, and our upLog.org groups on Facebook (where we make the Facebook material searchable on Google) now represent and ever growing thousands of very connected personal acquaintances.
Linkedin.com - Our largest referrer; largest source of clients other than our own site: I have a complete profile and I post to about 50 groups that fit my audience: I do very well here by just re-posting all my articles here. I highly recommend a strong LinkedIn presence for B2B and for recruiting.
Google+ - I like the software, and I like the integration with Google mail, calendar, docs and other apps that I use for maintaining my presence. I was able to transfer most of my presence elsewhere in minutes, and my network continues to grow on its own with nothing by my posting my articles to maintain. Google+ is emerging as a leader for B2B.
Niche communities and link building with high quality posts – run a search for the terms that you think will feed you traffic – see who ranks. Do they allow posting? Do they allow comments? Do they need guest columnists? Content is king!
UpLog.org is unique - exclusive to its bloggers: so that a properly optimized upLog.org blog ranks immediately for competitive geographical real estate and other searches, and our client is the only sponsor in his town for what he does. At $300 per 1 year exclusive, with training and support, this is a very inexpensive all encompassing alternative, with high link-authority to get started (the link alone is worth that much, and it includes reach to our audience of over 3,000,000 and our creation of instant rankings in so doing, the blog, training, support, launch..)
About email marketing – I have been appending and mailing out the B2B Home Business Network News .com – business.uplog.org for 20 months now: I include some recent articles, how-to’s, a plug or two for a client..the double opt-in list is over 150,000 now with no unsubscribes. I was curious, so I moved it to my proper name (israelrothman.com) to see how many people actually got it. To my amazement, only one unsubscribe, just enough to know it is working. This form of marketing is very effective: we purchased a couple of scrapers, and setup the PHPlist ope- source list program – if you do not want to do this yourself we can manage and build, setup and format your list: $500 down, $500 month. We can reach, increasingly so, anybody you want to reach, any demographic, any search…we will promise a 100k list within a year for most industries of you use our strategies. Such a list can feed almost any business with the right strategy executed well.
About robo-calling or voice broadcasting – again we have been dong this regularly for about 20 months: it is an effective and easy to generate traffic and even deals – we provide a trial to 5000 numbers, names, websites, and addressees that we scrape from key word search and/or certain other websites, and we provide the voice-over if needed, and the list afterward to track results with follow up.
Summary: the proverbial “cheese” has “moved.”
original article is here:
2012 September Marketing Action Plan – Social Media Advertising Agency Services

Bookmark It

Hide Sites

Texas Heritage Music – Living Reef Memorial – Non-Profit Social Media Blogging

From Kathleen Hudson of Texas Heritage Music Foundation, to Robert Sarnie at SeaTurtleRescue.org, non-profits and .orgs are learning the value of social media for traffic, organic search placement, community building and fundraising:
Whether it is about turtles and reefs, or Texas Music:

Non-Profit/For Profit partnerships work in social media and in real life.

Non-profit boards have limited resources and long decision making processes, while for-profit private companies are leaner, meaner and more agile.

By partnering with private companies who are more able to look at members and promoters of a cause as prospects for fundraising: and for other products, services, and local events; nonprofits can increase fundraising efforts and exposure, and build a huge following without funds:

Everyone who cares about a cause is a natural affinity group
Everyone is a customer for multiple others: IE everybody lives in a house, does business with a bank, has insurance, buys clothes, etc.
People do business with people whom they know, like and trust, and whom they share interests and opinions with
It is easy for a non-profit board to make a decision to align with a for-profit marketing company, without money changing hands.
Social media is actual advertising canvas, without middlemen, lead generators or anyone else in between the content producer and his/her audience.

The possibility list is endless: for instance Sea Turtle Rescue and Living Reef Memorial

are examples of such a for-profit/not-for-profit partnership: The living reef memorials create living habitat and green burial at sea (the only ‘green’ alternative) while funding the saving of sea turtles: who could possible begrudge that? THERE IS NOTHING NOT TO LIKE HERE, EVERYBODY WINS AND NOBODY LOOSES!

Original article is here:

Texas Heritage Music – Living Reef Memorial – Non-Profit Social Media Blogging

Special: save 1,000.00 on your next memorial with any donation of $10.00 or more:

Bookmark It

Hide Sites

101 New Media Real Estate – Spending on Social Media Advertising Increases Dramatically

Thanks to http://www.mediabuyerplanner.com/entry/109944/marketers-accelerate-social-display-ad-spends-in-2012/ for this information:

An Advertiser Perceptions survey revealed that fully 59% U.S.marketers and agencies plan to increase social media display ad spends (e.g., on Facebook, Twitter) over the next 12 months. In comparison, less than a third (31%) plan to raise display ad spending on ad networks and exchanges, while just 29% expected to do so on publisher sites.

Thanks to http://www.marketingcharts.com/direct/cmos-say-full-steam-ahead-for-social-media-spending-21315/ for this:

Although CMOs say that social media spending currently accounts for 7.4% of their total marketing budget, they forecast that share to increase 46% to 10.8% in the next 12 months, according tofindings from Duke University’s Fuqua School of Business, which released its latest CMO Survey in February 2012. And spending will undergo an even more drastic upswing in the next 5 years, with CMOs predicting that social media spend will account for 19.5% of their total marketing budgets, almost tripling current levels.

This trend towards higher social media spending was also found in a December 2011 study conducted by StrongMail in conjunction with Zoomerang. 55% of business leaders responding to that survey said they planned to increase their social media budgets this year, making it the top channel cited for increased spend behind email marketing (60%)…….

Highest Spending Levels Among B2C Product Firms

Meanwhile, the CMO survey shows that B2C product companies lead all industry sectors in terms of spending allocated to social media, dedicating 9.6% of their current marketing budgets to this channel, ahead of B2C services companies (8.4%), B2B services companies (7.4%), and B2B product firms (6.2%).

Looking at the next 12 months, the same trends apply, with B2C product companies expecting 15.3% share of their budgets to be allotted to social media, compared to 11.7% for B2C service companies, the nearest category. In 5 years, B2C product companies again predict the largest share of marketing budgets to be spent on social media (23%), though B2B service companies and B2C service companies expect to be relatively on par in terms of the share of spending they will dedicate to the channel (19.1% and 19%, respectively)……

Thabnks to http://technoratimedia.com/2012/02/smbs-forecasted-to-spend-7-8-billion-for-social-media-marketing-in-2016/ for this:

2011

· SMBs spent $1.1 billion on social media advertising in 2011

· Almost 2/3 of SMBs reported having a social media presence last year (primarily on Facebook)

2012 and 2013

· SMBs are forecasted to spend $2 billion in 2012

· SMBs are forecasted to spend $3.9 billion in 2013

· SMBs plan on spending 13.7 percent of online advertising budgets for social media in 2012

· 80% of SMBs are forecasted to have a social media presence by the end of 2012

· Social media is listed as the 3rd highest category for online spending in the coming year ahead of streaming video, mobile, and banner ads.

It’s obvious that social media has and continues to create an impression on local businesses across the board, and Borrell estimates that SMBs will spend $7.8 billion—a sevenfold increase—in 2016!….

Thanks to MASHABLE for this:

http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/

Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]

For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.

According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.

That’s impressive growth, especially since 2011 also witnessed a 23% jump in online ad spending, according to eMarketer’s calculations. Online ad revenues should continue to grow over the next half-decade, albeit at a more modest rate, as shown in the chart below. Total online ad investment is projected to hit $62 billion by that time.

The forecast for print is foreboding. Marketers are expected to continue cutting their print advertising budgets for the next half-decade, spending $32.3 billion in 2016, 10% less than what they invested in print ads in 2011.

Spending on TV promises to be largely unaffected by growing online ad budgets, although the gap between the two is set to narrow significantly. U.S. marketers are expected to spend $72 billion in TV advertising in 2016, up 18.6% from 2011.

Overall, it looks to be a healthy year for the ad industry, with total U.S. ad spending forecast to grow by 6.7% to $169.5 billion. eMarketer attributes the bump to investment in campaigns ads and mobile advertising. Total ad spending is set to reach nearly $200 billion by 2016, of which online will account for a third.

Original article is here:

101 New Media Real Estate – Spending on Social Media Advertising Increases Dramatically

Learn more about the changes that we have been predicting for 11 years here:

2012 Rothman Guide for Social Media

Bookmark It

Hide Sites

101 How Real Estate Teams Work – Kathy Toth and Team in Anne Arbor MI

There is more than one way to skin a cat. One of the most successful and oldest Real Estate Teams I know of is Kathy Tothe and her Real Estate Team in Anne Arbor MI

Kathy has been with me off and on through three companies and the worst recession any of us have ever seen: she is solid, financially stable, and her team grows continually.

Real Estate is a very competitive and potentially lucrative business. What I have learned from Kathy Toth and other long-term ‘heavy hitters’ over the years is relevant for any real estate agent and/or broker:

You must spend a great deal to compete
Advertising is expensive, and only one part of a puzzle
Follow up, credibility, and a unique value statement also matter
A team of agents working together can better service the clients
A team offers a better listing presentation
A team can spend a great deal more to capture “top of mind awareness”

Like my business: a real estate brokerage can be made by one top salesperson, or destroyed by one bad one. As the leader and founder of one such team (yes, they actually make their money by buying and selling real estate, not agents) Kathy Toth is one of the amazing people in this industry whom you could learn from: she is self confident, makes decisions quickly, and spends a great deal. Even in Michigan, and even in recession, this strategy works well.

As we continue to build out and promote the Ann Arbor Community News and Events Blog; the team will participate more and more in this real content that will feed this wonderful team:

Master Program for Real Estate brokerage from the National assoication of REALTORS!

Kathy Toth Keller Williams Realty 3134 Baker Road Dexter, MI 48130 Cell: (734) 216-7845 Fax: (734) 661-4315 Email Me http://kathytoth.com/

I am Israel Rothman: learn more about collaborative advertising online: visit http://uplog.org – join the ROAR!

I could write your Agent Team 805-827-2450 – ask Kathy, it works!

Original article is here:

101 how Real Estate Teams Work – Kathy Toth and Team in Anne Arbor MI

Bookmark It

Hide Sites

100 USD – Niche Marketing on Steroids – Social Media Advertising Agency Services

It is a hybrid of two models: it is no longer sufficient to put up an empty directory and expect people to pay to be on a page populated by peers with names 1-A, A1, and AAA. Enter exclusivity in advertising agency: at long last we recognize the conflict of interests when media wants to be all things to all of your competitors: IE the old model is not good for the advertisers. Enter content marketing with automatic distribution directly to the intended audience:

No consumer is looking for a funnel designed to capture their information, and blast it out as a lead to a bunch of hack salespeople. The Panda 3.9 update recognizes that when people search for “city-state-real-estate”, and pull up a whole page of Realtor.com, Homes.yahoo.com, and the like: they are not only not happy with the results; they will complain, bounce, and add words to the search once they learn how, so that they are able to find what they are actually looking for in one click. Once they find a CONSUMER FRIENDLY SITE, populated with real information, demographics, local community interaction, and one clear, unassuming, sponsor-author per town (on a map, Google’s maps, easily navigable by click or zoom); they will bookmark and return to that page: and Google, and the other search are now tracking the difference, the social interaction, the time spent on the page, the engagement; and the big search engines are competing to provide a better, more relevant search result based on these criteria.

The challenge, is to sell something so different to a market so entrenched in the old, and so afraid of the new: where the cheese has moved so many times, and so quickly as to destabilize all previous notions.

The solution is so radical as to completely rock the advertising world, by removing the traditional lead generators completely form the marketplace (IE: Panda 3.9) effectively removing the whole layer, and rendering traditional lead capture completely ineffective: enter content marketing online – directly building a targeted audience without the other layers.

In support these observations, allow me to appeal to your logical mind:

The largest media is no longer Associated Press, ABC, NBC, CBS, Disney, Hollywood or any sports organization: it is Facebook, Google, YouTube – what we call the roar of all of US talking to each other with no gatekeeper and no middleman.
We would rather talk to each other, and any would be, overly wordy, totally educated with outdated information, mainstream journalist who actually wants to maintain an audience, had better get up to speed: and they are starting on a level playing field with the rest of us, if they intend to be heard or seen at all.
In recognition of this huge change which has taken place right in front of you in that last few year: I can now get all the content I ever wanted to pay for in the past on-demand, online, for free: because every major network, and all mainstream media now recognize these changes; and they all offer Facebook, Google plus, YouTube versions in an effort to remain relevant and maintain an audience.
Here is the big rub: they are still trying to charge per column inch and/or per click, per lead, per non- exclusive listing based on a transitional model rooted in the past.

How, you may ask, can we actually create a sustainable model this inexpensive, and be totally exclusive without locking anybody out, and without running out of prospects? The answers to these questions require a broader view of the market of the future:

As the new market evolves, some old brands will fade as new ones evolve with this new model
There will always be more than one media to choose from, with their own market share, based on the value of their content to their audience
The cream (what we are all actually looking for when we search) will always rise to the top
There will always be winners and losers
The big change: top heavy, capital intensive models will now be challenged and lose market share in this new and evolving model, to grass roots, innovative alternatives as the market matures.

My name is Israel Rothman: I do not have a journalism degree, or any other such credential: however: I am the number one ‘internet advertising consultant‘ in the world according to Google organic search: and I did not pay per click; did not pass through any gatekeeper; did not answer to any editor, and did not raise large amounts of money to establish my 3,000,000+ audience of real friends, followers, subscribers, fans and readers who are exposed to everything that I write and share within a very short time afterwards.

I am founder and CEO of http://uplog.org

Original article is here:

Niche Marketing on Steroids – Social Media Advertising Agency Services

Bookmark It

Hide Sites

Death of SEO for Real Estate and Hospitality-Events Planning Advertising Agencies – Panda update 3.9

We told you it was coming: in this article we wrote in 2008, we predicted

“The Slow death of SEO as we know it“…now it is officially dead with Panda 3.9! Long live “Social Media Advertising Agency,” as the main-stream media and social content marketing continue to merge.

Now that race includes another new trend: with more and more websites coming online, branding is taking back over, and small websites are seen less and less. We go to Expedia to buy Airline tickets, for instance, and now cheap Tickets, Hotels.com.. The proliferation of lead generators with huge IPO budgets competing to buy up a marketplace and willing to carry huge losses bidding against local businesses for Pay-Per-Click sponsored link placement have made it completely impossible for the average business to compete for traffic and still make money with paid ads that result in placement on a directory populated by peers: and now Panda 3.9 has removed those very directories which were used by SEO companies and advertising agencies in general to buy valuable link authority from the search results, officially ending the traditional SEO methodology. While getting META tags right matters a little still, real link-authority (which is generated by longevity and depth of real content) must now be augmented by real interaction, popularity, branding and a social media advertising strategy in order to succeed and create conversions. The results can be amazing: for instance: Crescent Quarters B&B in little old Boerne Texas:

Now the shift is back to the actual content production as having the journalistic value that creates the marketplace. While it still requires technical expertise beyond the novice, that gap will continue to close.

This means that conventional SEO companies and local digital advertising agencies need to completely re-think their strategies.

Who will control the first page of Google in the future? Why the best sources or information, still, of course. The difference is that those who did not plan for this day will no longer be here in the mix.

Original article is here:

Death of SEO for Real Estate and Hospitality-Events Planning Advertising Agencies – Panda update 3.9

Learn more about Social media Advertising Agency Services for Hospitality and Event Planning Media Advertising here!

Bookmark It

Hide Sites

2012 Event Planning LA Social Media Advertising New York…

If you are in the event planning business, then you know how hard it is to get your business in the search engines, right? Let me ask you something: if I could show you how to get your company listed #1 in Google, Bing, Yahoo, AOL and other major search engines in 12 hours or less, how much would that be worth?

Well, I am here to tell you that I am PROOF that I can do it: you would not be reading this information right now otherwise! I am one of the original publishers of the online event planning directories – Check it out The Corporate Event Channel was started back in 1996 right when Party Pop was just getting started.

Long before alltimefavorites, gathering guide and eventective were just a thought, I knew what it took to run a successful directory; I know what it takes to get ranked #1 in Google, because I am, under thousands of keywords. Struggling to build page after page with tedious HTML pages: OMG! Seriously? Things have changed. My main goal was to make my advertisers happy and to be ranked #1 one under all my selected keywords. Oh it was such a simpler time… But guess what? If I could tell you how simple it really is now, you would not believe it, but can prove it!

Google, and all the others have made a mess out of things. Well, the big “GURUS” haven’t made it any much easier either. It seems like everyone’s got something to sell. Some “magic” formula some ‘push button” machine that will just INSTANTALY DO THE TRICK! Well, guess what? If it were that easy everyone would be doing it right?

Hmmm?? Well,,,,,,, I AM! And I am GOING TO DO IT FOR MY CLIENTS!

Social media has now taken the place of SEO. It’s not about how many backlinks you have, or how even how long you’ve been around. As a matter of fact. I can take a brand new page and get it listed #1 in Google in less than 1 day! If you want our group to show you how just call us at: 509-797- 7210 We will show you how you can join us and not have to pay-per-click ANYMORE! Of course I still want you to advertise in my directory and yes, we want you to participate in our social network. But you are READING THIS because WE ARE NUMBER ONE! Which means WE CAN MAKE YOUR COMPANY number one also and that is our goal……. We are just a group of people all working towards the same thing. The only difference is. We have the knowledge, and the POWER all we need is YOU to join us. so call us right now and we will show you how. 509-797-7210. You would be surprised how easy this is.

original article is here

Event Planning Social Media Advertising

Bookmark It

Hide Sites

Video Sites and Youtube.com work exactly like Google and the Search Engines – attention to detail matters!

September 1 updates:

Highest Spending Levels Among B2C Product Firms

Summary: the proverbial “cheese” has “moved.”

original article is here: 2012 September Marketing Action Plan – Social Media Advertising Agency Services

The possibility list is endless: for instance Sea Turtle Rescue and Living Reef Memorial

Highest Spending Levels Among B2C Product Firms

original article is here:
2012 September Marketing Action Plan – Social Media Advertising Agency Services