Certain opportunities exist because of rapid change. Changes in technology which become adapted in daily life, transcending geographical boundaries, language boundaries, and, eventually, cultural differences, can change the world.
When everyone talking to everyone all over the world for free becomes more and more commonplace, the gigantic arbitrages between prices and availability of commodities and goods and services worldwide will drive modern adaptation because of the sheer value of the proverbial “money on the table.”
As this happens, a new “Trust Marketing” will be needed to transverse the boundaries between governments, taxing authorities, security agencies, cultures, languages, and customs. Since this new “trust” will have to be established between parties with widely diverse backgrounds and interests, I believe that a whole new generation of professional consultants and independent intermediaries or “dealmakers” will be needed, with specialized niche qualifications, to bring such parties together in transactions.
Since such transactions must take place across international borders, a great expertise is required with knowledge of both parties and the processes necessary.
This opportunity begs the question: how do you cross such vast boundaries quickly, efficiently, finitely, and on-purpose?
1. Common ground, for instance, a common belief structure like Christianity, and/or a love for the truth can bring strangers to trust each other.
2. Time: eventually, the money will drive the change. That is the key to the right timing: how much is on the proverbial table and when?
3. Doing business builds human character; the very same traits that make one an upstanding and loved human being, can go far in business in a social media enabled world. That is why Zig Ziglar still plays well all these years later and even after his death, on social media. If you are truthful and consistent, it does not take long to stand out from the crowd. Everyone wants to do business, it is finding somebody trustworthy to do business with that is difficult. Be that person.
4. Social Media enables unlikely relationships – liking, sharing, +1, etc. are all ways of building long distance relationships which can become as real and important as traditional ones. As social media evolves, relationships will be based more on common core beliefs, and less on geography.
5. Early adaptation – You cannot lead from behind. In each niche or geographical market, there will emerge early adopters who will develope influence, clout, and power (authority). These will be chosen by themselves, and their own ability to see such an opportunity, and to act, thereby going first, and owning a piece of the resulting market reaction.
6. Technology – no plan will compete if you cannot keep up with these changes in media technology and free distribution, no matter how sound your plan is otherwise. Every business venture of any kind has to have a trusted media professional deeply involved in the decision making process; technology adaptation is mandatory and ongoing.
Are you looking for help navigating the maze of options and opportunities?
We are consultants who are so sure of performance as to sell the result of our advice prior to giving it. Israel Rothman 541-982-9291
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