Displaying the most recent of 126 posts written by

Israel Rothman 805-827-2450 Testing Profile

Walking away from conflicts of interests in advertising agency

Walking away from conflicts of interest in advertising: If you think that it is a good value for you to buy advertising on a page that is populated with your direct competitors: then you and I disagree.  Every time I have ever turned down a client due to an early and immediate disclosure of a [...]

0+0=0 | I am on top of Google – where are the sales

Let me guess – you are getting hits, but your Google Analytic data shows your bounce rate at over 90%? Internet marketing is still marketing: all the technology in the world will not make up for lack of the basics for business: once the plan is in place, the technology to execute it is not [...]

How to use Free Classifieds to Power a Community

This article is long overdue: nobody gets this:   Does it occur to you that everybody occasionally has to buy and sell autos, rentals, equipment, services, timeshares, motor homes, real estate and the like? Does it occur to you that these people are potential customers for you, whomever you are, and whatever you sell: and [...]

101 | Invisible-Ware | The Hidden Layers

I am inventing this term: After extensive discussions with my rocket-scientist programming brother, David Rothman, this is the best way to describe this new frontier: I can best describe these as hidden layers of the Internet: Have you ever noticed that when you search for something that is not there, you are presented with ads [...]

Are You People or Sheeple

I removed the picture of people l dressed up like sheep.  People are not animals.  However: It starts innocently enough: it is a sales pitch: “All the new Real Estate agents have been buying these sites for X years..”  … or “all the top agents buy this, with this investment you can be a top [...]

1-2-trim-the-fat-3-4-search-for-that

It is my opinion that the business model of Silicone Valley: namely to raise millions to try to go public and raise more, has too much ‘fat on the hog’ so to speak: the model requires a higher than needed profit margin to work. Since many businesses do not require bricks, mortar or travel expenses, [...]

Democracy Online | AZ DUI Handbook | DUI Attorneys Arizona Example

AZ DUI Handbook is a perfect example of the Democratic Meritocracy known as the Internet: to rank inn organic SRP’s  (search results pages)  for AZ DUI Attorneys Handbook, AZ DUI Handbook, What do I do if I get a DUI in Arizona dui handbook az,  DUI Attorneys Arizona and many searches like that: they will [...]

101 Becoming the Media | Washington DC Political News Blog

Notice: Michelle is no longer with us – you may want pass on this post, it is a wonderful example of a person missing their potential. What better way to get started than to be featured in: Washington DC Political News and Community Blog   Congratulations to our very own Michelle Sims in Washington DC, [...]

Agency Services Rant | Satisfaction Guaranteed

In the last ten years, I have learned the ‘hard way’ that:  in this confusing and constantly changing environment of Internet marketing, you cannot keep the money, anyway, if the client is not satisfied. Let us be frank: nobody wants to admit that they need a consultant, or to pay for one: I should know: [...]

Viral Video Production and Online Promotion a Must

  For anyone who will listen to our advice, we now offer the following Guarantee: Our packages can be customized to fit your needs and everything is solved with a proposal and contract that will include exactly what you need to get up and going. We customize the package for you, contact us and we’ll [...]