Israel Rothman
Because most of my clients were real estate professionals prior to the crash, nobody knows better than I do what it is like to have a viable business one minute, and a lapse in income the next, for a period of about 18 months for me this last time.
This is not the first of these that I have been through: I remember thinking it was over in the seventies when a list of .com start-ups and software and hardware manufacturers saved us.
Let me be the one to remind you: business is cyclical. there have always been ups and downs in real estate, building, commodities of all kinds, the markets…
Life in general, and business are competitive; but here is a tip: stay busy. People spend way to much time doing everything other than what they need to be doing – they are backed into a corner with their own inactivity. All you need to know to compete effectively consistently with everyone in the world is to know what they will never do: and to do it:
- Be consistent
- Be busy
- be reliable
- stay on course
- smile
- keep it positive
- make the extra call
- go the extra mile
I will be here still the next time, and I will try to be more ready. It is my honor and pleasure to be in the game.
Ideally, I say yes: for some companies including mine one video can serve both purposes.
What do you think?
As a pioneer in search engine marketing in purpose, I have the dubious honor of telling people what is wrong with what they have been doing and why it is not working. Here is the top ten list of reasons, so don’t shoot the messenger!
1. When looking at the source code on your website, if you see the tag <frameset you need a new website – this tag was abused by porn and spam purveyors years ago and is death to rankings
2. You are penalized by Google: “I bought back-links, reciprocal links, several domains..” these things are all bad – outdated SEO techniques and duplicate content will get you penalized – you will know this applies to you if you are stuck at the top of page 3 of the organic results for your target searches, often these are searches you were once on page 1 for.
3. You have a static website that requires somebody else to edit and change it: nobody wants yesterday’s news, and Google’s algorithms reflect that. You must have dynamic content.
4. Your idiot webmaster put a no-cache tag, meaning that you never show up in any search since that is what we are searching is Google’s cache (database)
5. You are a do-it-yourself type and you like to build your own pages in Dreamweaver or Front Page – unless you are an SEO master and a coder with up-to-date skills, you have no business building web-pages if you care at all about traffic or rankings, instead, your website should be in WordPress, which is free, user-friendly, and is an SEO machine properly optimized.
6. You have a ‘builder site’ – you have bought an incredibly inexpensive or even free alternative which uses a common code base and templates, meaning that your website is exactly like hundreds or thousands of others.
7. You webmaster has an outdated skill set – resulting in any or all of the above mistakes, and others.
8. You are lazy, and inconsistent – in order to rank on searches, your website must have value and it must grow on a regular pattern.
9. You have not built a trail or links that lead to you – this is usually because of any or all of the above, and because nobody will link to a lousy or outdated or static site.
10. Your website is not the source of an RSS feed – this has become essential for many reasons – most of you do this backward, you build somebody else’ s feed instead of your own, that is why everybody wants to give you a free profile and/or blog.
Our new Cable TV 1 minute ad is being edited now. Next week it will be seen by over 100,000 business people who watch cable TV morning news in Southern California – out of over 3,000,000 households who actually have access. Since I sell a bundled social media marketing and website design service, this reaches my target clients with the most expensive slots I could buy: at $175 per one minute slot. I can reach consumers (3 and 1/2 million of them!) for as little as $6 per slot, which is what I would do more of as a Realtor, if I were one.
If this sounds expensive, think again:
- I am a member of a Barter exchange and I traded my time for the advertising.
- If on person buys a reasonable size website bundled with marketing, I break even.
- If two out of 100,000 who will see it buy a decent size package, I make a profit
- Everything else is gravy.
If you apply this to real estate, the rewards are higher, and even the least expensive slots could produce results.
Are you still buying advertising, radio, print, websites, search marketing, video, and TV separately? Why?
There is definitely an economy of scale, although I do not know of anyone other than us who offers the fully integrated bundles that we offer here:
http://socialmediasystems.com/services-2/internet-marketing-and-website-design-solutions/
I will be updating this post with a link to the HD ad and the results: and I am sure that some of you can add to this discussion about the effectiveness of cable TV ads and an effective lead capture strategy: will you share please?
Today was a good day to be born: Happy Birthday to Al Pacino, Hank Azaria, Renée Zellweger, Jason Lee, Brett Brownson, Israel Rothman, Pamela Fuller & Scott Applebaum.
Happy birthday to me, 56 years young!
It is amazing to me: unprecedented; my friend and contractor is a 21 year old girl in the Philippines. I met her looking for someone to do some work for us when launching a new website. I was touched by her purity, her humility, her willingness to work and to learn – without even knowing her age, or where she was from at first.
The relationship that has evolved as I have begun to teach her what I know about what I do and to give her some work (she was so inexpensive I convinced her to raise he prices) has touched my heart and warmed my very soul.
Why do I love Google, and the open-source movement in general? Because it has made this cherished connection possible. Just think about how much our lives have changed, and will continue to change with this technology:
- Everyone can get ‘in the game’ – it is no longer who you know, or even where you are or what you have: it is what you have to offer that matters now.
- Nobody controls distribution – everyone can get an audience – true, unfettered free enterprise on a level playing field
- Everyone can communicate with everyone else – just think about the ramifications of that statement when it comes to politics, religion, philosophy, art, science, commerce and our culture in general!
Perhaps it is because I was an orphan myself at age 11 that this touches me so much: I had to rise above humble beginnings, and a broken back at 23, and many other challenges: but this girl, Mari Mae Perez is from another province, an ocean away, with a language barrier and culture gap to deal with : she has taught herself PHP and My Sequel programming, Internet marketing, SEO – it is because she reached out to find work that she found me!
How inspiring is that? It is during my darkest hours that my angels who have followed me around all my life in spite of all of my mistakes have reached out to me with such examples and acquaintances to make me aware of the possible and brave enough to move forward in spite of my fears – and now, with this technology, we can all be available to each other thus.
I encourage you to join me in the pleasurable endeavor of being inspired by and employing my favorite worker Mari Mae Perez.
May God bless you all as I have been blessed.
BTW – are you doing any email marketing?! Hmmmm?
Three new two-tier lucrative (not MLM) affiliate programs announced: Make money being yourself!
Make money from your website while helping out your friends, or even just add the banners to your email signature and earn 15% of GROSS on sales for one year after a click, and 10% of GROSS for on year on recruits: sign up now by clicking your choice(s):
Imagine earning a living corresponding with friends, twittering, doing what you love!
Featured Video:
http://www.youtube.com/watch?v=l5gzJY4SnIU
Special Offer: Call for Article Authors
We are about to launch BonitaNature.com Natural Products E-Magazine: we will be doing a massive and ongoing email campaign, and our power online is sure to make it a success: but we need articles, CONTENT, products and services: so submit some, and get free advertising during our launch!
- Not a good writer, need exposure anyway?
- Be a premier advertiser:
- instead of $89 per month or a negotiated fee per sale (“Pay-Per-Action”) whichever is more,
- how about $178 for one year?! That’s right, for the first ten “premier” advertisers to sign up here: http://bonitanature.com/advertising-rates/ there will be no more billings for one year!
- Or just put a product we like and believe in into our shopping cart and pay us a predetermined amount for each sale! (PPA)
We believe in performance-based, permission advertising: if it is not going to work, why do it; and if it is, why not?!
Toll free: 866-945-1113 Fax: 213-867-0479
General E-mail: info@socialmediasystems.comVentura Sales Office:
998 Church Street Suite 46
Ventura, California 93001Downtown Los Angeles Video Production Studio: (MoviePals.org)
610 S. Main St. Suite 644
Los Angeles, CA 90014We are the top Social Media Advertising Agency in the world according to Google organic search, why use anyone else?!
Los Angeles Area: CA (California)
Social Media Marketing Offices: 805-827-2450PS this is my one of my contractors whom I have trained and who works for $5 per hour spreading things around, helping with link-building, article marketing,,please use her I want her to have enough money and she is a good and willing worker:
Maybe you have a flair for design and some great antiques in the garage. Maybe you are an exercise and fitness nut. You may know about nutrition, or be involved with the local chamber of commerce, or local charities.
Whatever your life that you have outside of your job, it behooves you to leverage your marketing activities associated with your primary source(s) of income to create multiple streams of income from your hobbies, passions, whatever it is that you love!
I heartily suggest to you that anybody who you drive to your Real Estate, or any business website (we like the community blog approach) also eats, drinks, takes vitamins ( if they are smart) , and spends money on other things in general: from natural food, holistic remedies and nutritional supplements, to sports equipment, weight loss and recreation: there are numerous two-tier and lucrative affiliate programs, side income opportunities, and businesses that you can use to earn extra CASH income from the exit traffic from your real estate site or blog, your non-profit endeavors, or even your hobbies.
- If you are tech-savvy, you can help others with their online marketing efforts:
- If you are fit and well preserved you can save lives and improve peoples health:
- If you love business networking and marketing, you can be a marketing consultant to others
What do YOU do to monetize your exit traffic and unclosed prospects, hmmm?!
This search brings up 29,000,000 documents on Google this morning
real estate social media marketing
If it were a horse race, we would come in as a close second in 3 and 4, with a competitor, Agent Genius at number 1 and 2 – hats off!
On second examination, though, we find that Agent Genius is an online magazine (thus the high ranking): also on the first page organic results:
-
ActiveRain Real Estate Network – we all know who they are
- Real Estate Balck Book is also a huge magazine blog selling a hard copy book
- Real Estate Social Networking is a competitor with no online prices or examples of performance of any kind
- http://4realz.net/ is a long blog post with many comments and a link-bait title
And the list goes on. I would suggest that we won this one, and all these:
real estate social media marketing Google Search
real estate social media website design Google Search
realtor smo Google Search
realtor sem Google Search
internet advertising consultant Google Search
real estate social media advertising Google Search
We are the top Social Media Advertising Agency
On second look, we are the clear winner in our arena: news flash: to compete with a magazine you must be a magazine: it is less expensive than your invisible, outdated website:
I just could not wait and had to have your input: this goes live as socialmediasystems.com later today:
If you want to launch a new idea, or build your existing business just having a website created is only one piece in the puzzle. You need a way to get your message out there and what better way than with a video to captivate your website visitors and the start of social media marketing campaign to attract new visitors and build traffic. Instead of buying each thing from different vendors you can save money and get a better end product by buying a bundled solution.
| Website Design | Web Video Production | Social Media Marketing | ||
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Beautiful Site with a Blog
A beautiful WordPress website that allows you to change the content, and blog at will. Choose from thousands of designs and we will have a professional graphic designer custom tailor the look and feel to match your business. | more Priced Separately – $599 |
Simple Web Introduction Video
Professional presentation | more Priced Separately – $299 |
Start Getting Social About Your Business
Build the beginning of your social media marketing campaign. We can help you create and manage your social profiles, make recommendations on what types of content to create, and give you an overall strategy for getting more traffic. | more Priced Separately – $149 |
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More Elaborate Site with a Blog
Do you want your website to get that extra attention? More custom graphics, more detail, plug-ins and features available? Do you want the designers and developers to spend more time and make it prettier with more capabilities? | more Priced Separately – $1299 |
More Elaborate Video with Graphics
Elaborate video | more Priced Separately – $699 |
Social Media Marketing Launchpad
More time, more profiles, more graphics, more training to get the most out of your social media presence and also use search engine optimization to increase your Google rankings and connect with your audience. | more Priced Separately – $389 |
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Graphics, Branding and WOW Factor
Do you want different parts of your site to have a different look and feel. Do you want the individual pages themselves and posts to be professionally laid out? Do you want extra functionality to be added to the site so you can do more than just blog, or maybe you want a custom designed blog where a unique look in the entire world | more Priced Separately – $2699 |
Graphics, Branding and WOW Factor
Commercial with lots of cuts | more Priced Separately – $1999 |
Spread Your Message Everywhere Submitting and link building on the top[ 100 identified social media sites for your industry. PR and blog marketing blast to get your more readers or subscribers and an optional customized weekly campaign to grow your business. | more Priced Separately – $1230 |
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Custom Development and Design
Want to build the next site that does X? The next social media hit story? A site that could scale to millions of users and do custom features and functionality that no other website has? We’ve build custom applications for financial institutions, sperm banks, and idea networks. Take to us about how we can use Drupal or WordPress to create that new .com hit story using rapid application development. |
Custom Movie or Documentary | Custom Viral Campaign
What are you looking to accomplish? We can use our extensive network of traffic, sites brands and expertise to promote you and help your message spread like a virus across the internet. | more |
Why don’t I see large spec sheets and how do I buy?
We give you the convenience of browsing by package and the choice and flexibility of a custom tailored solution at the same time. Our professional and experienced staff will work with you get the right solution and features for your needs. Browse the packages and the examples above, then fill out the form or call toll free. Our packages can be customized to fit your needs and everything is solved with a 1 page simple contract that will include exactly what you need to get up and going. We customize the package for you, contact us and we’ll go through it together step by step.
All Bundles include:
- A state-of-the-art website with a content management system which allows you to edit all content at will, *customized to fit your taste, bundled with hosting, upgrades, ongoing support, and ongoing promotional services, which include:
- *Migration of your old static site for free
- Customization of graphics to match your business, targeted community,template or existing website
- Choose your look from thousands of existing templates
- Online business strategy and advice
- Expert on-site search engine optimization (site architecture)
- Keyword / Competitive Research
- Setup of optimized RSS feeds syndication from your site
- Syndication and submission of RSS feed to directories, search engines, aggregates, and on-topic websites
- Article marketing – we will edit and distribute two professional articles about your company and submit ( post) these online (on authority and high-ranking sites) with optimized links back to your website. This will bring some immediate traffic and build links utilizing our existing web presence, which will in turn raise search engine rankings
- Analysis – we will setup Google Analytic for detailed reporting on your visitors’ activities
- Custom domain name registration and/or domain name transfer/hosting included
- Hosting with a full Control Panel that allows for one-step creation of unlimited e-mail addresses, parked domains and more
- Premium ideapals.org Group for three years, integrated on the web-page level, with all these features:
T hese guys deserve credit; this theme: Suffusion WordPress theme by Sayontan Sinha is the best, most user friendly, feature rich, customizable theme I have found: I have just changed mine to this one instead of the one I built from scratch, and I will be using this one for most WordPress setups.
In Two and a half hours I have done all three of these sites from scratch using this theme, which also allows for different numbers of columns, different widget areas, and any other modification you like, with check boxes that activate built-in style sheet and a blank CSS that automatically overrides the others:
You can change sizes, numbers, and colors of sidebars, widgets, components with the checking of a box, wonderful time saver.
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