- Your own blog! You must own your own blog (IE: a website that is easily and regularly updated by you) because a free blog on WordPress or Blogger or a social network will not index as well; they have outdated and unrelated information connected to them – they are not optimized for your words, name, or topic as well; and they are often populated by your PEERS!. Free blogs at any social network can be maintained with the same posts from your own blog, linked back to you, pointing to YOUR PROPERTY as the source with ‘anchor text’. There are millions of conflicting guides for how to do SEO (search engine optimization), and a few really expensive courses that are always outdated before the first course is ever taught, even before the professor got out of school, and before he took his first class. The Basics:
- Title – the title tag on a blog is the most important factor in ranking that post for the desired words: use up-to 7 key words (connecting words are not counted) and do not use any punctuation rather than these characters: | – _ .
- The body – must contain those same key words at least once (do NOT do ‘key word stuffing’, once or twice is enough, or whatever is natural)
- The tags or ‘key words’ – must contain the same words, leave out the connecting words, and separate each word with a comma only – do not add words that are not relevant to the post; phrases or combinations of words treated as one ‘tag’.
- The anchor text should be the title of the post, in the body as a heading 2 or three (H2, H3,H4 tag)- or at least bold – linked back to the original article. (This also insures that the title is relevant to the body)
- Facebook.com – sorry to all you old timers who hoped it would go away! Facebook is the new family for generations of kids with three sets of parents, and their parents too. Facebook developed methods of having interaction between friends while completely controlling access to them, eliminating spam all together. Be careful what you say here, and to whom. Treat your Facebook friends with respect, like you would your own family – these are real relationships.
- Linkedin .com – one of the oldest, largest HR and networking sites, Linkedin.com has recently become much more modern in terms of B2B and business networking. Post to up-to 50 active (often very large) groups in under five minutes.
- Google+ and+1 – I was recently asked to delete self-promotional stuff from my Google+ account: it is Google’s version of Facebook. In my opinion, and the opinion of many others, not nearly as good for that. However, it is tied to my Gmail, which is the best free email solution by far, in my opinion, and it is very handy for contact management and occasional mass emailing to all of my contacts. Google +1 all of your posts, but do not re-post them all here. +1′s affect rankings on Google organic search, so make sure your blog is setup to make this option, and the ability to like posts on Facebook available to your visitors!
- Yahoo Voices (voices.yahoo.com) – Yahoo bought associatedcontent.com last year – it was originally designed for the buying and selling of content. It never really worked very well for that – pennies at best – but I used it for years very effectively for link popularity by re-posting there. Recently it became completely moderated (originally you could post for performance payments only without moderation). I recommend re-posting your best pieces here (remove any self promotional items). There is great link popularity to be had here, and the best stuff shows up on Yahoo News, Live, and AOL (some of my articles have been read many thousands of times). Re-post from your blog in HTML, and avoid too much formatting such as bold and italic, eliminating anything self-promotional: they sell ads on the content, which is linked to your profile, establishing you as an expert in your field. Link to the original article, and any supporting or related information (your sources).
- Yelp – Yelp is a very well optimized B2C ratings site, and huge. It is essential that you proactively manage your reputation here, and get good endorsements and ratings; it will feed your business, and manage your reputation for organic searches and Yelp rankings for your brand and/or proper name.
- Digg.com – Digg is a social bookmarking site that many people use to read a lot, and follow what other people like to read. It will not get you a lot of hits or followers anymore unless you are a power player – it is pretty much spammed out and over-saturated – however, new posts appear on category pages with very high page rank briefly, and if you time this well the links back are very powerful. You submit links and summaries of your best articles.
- UpLog.org – join the roar of all of us, and learn more! Your upLog.org blog can be your only blog, and/or it can rank and feed a website!
About Israel Rothman – Israel Rothman is a well known internet advertising consultant – one of the first to use the words internet and advertising in the same sentence.
10. Industry- specific content aggregates.