It never ceases to amaze me that perfectly intelligent, experienced, high level business managers who are so savvy in other areas make this critical mistake: they hire kids fresh out of college to handle their social media marketing, on a full time salary, with all the expense that involves, in-house.
These kids have no business experience, no life experience, and the courses they took were outdated before the professor got his degree, much less taught the course!
They cost ten times more than any professional agency woudl charge to do the work of managing social media advertising (for instance, we do a complete Facebook, Google, YouTube, LinkedIn, and opt-in E-zine ongoing email list building campaign for as little as $300 month), and these kids usually do not do as good a job, are not motivated by the bottom line, and are not as accountable to their less tech savvy bosses .
When you ad the human cost of hiring, supervising and managing such employees, and the insurance liability, medical and otherwise, it is just plain stupid to do this in-house, but that’s is not all! A professional agency can aggregate content and Link-authority and reach and audience and reach and lists on behalf of their clients addressing similar markets, further enhancing their ability to provide better exposure for less.
Often, the culprit is a less tech savvy in-house manager trying to hide his own outdated skill-set. Wake up owners!
Original article is here:
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