In 2014 The biggest mega-trend that is not going away soon is more and more people working from home. As video conferencing, social networking and online technological change continue, it becomes less and less necessary for people to live in close proximity to each other, work in close proximity…interaction is 24 hours constant online…
Even if you are a skilled employee or executive, you landed, made contact with, found, and applied for that position from home online initially.
Add to this the big government effect (broken budgets) and the rebellion that will ensue: the jobs of the future will be independent contractors, not employees.
All this changes the skills necessary for any job, as we must all manage our reputation online, manage contacts and clients, and keep track of our own businesses. Doing this all from home, in your home, warrants a change in life-styles.
The brave new world that is coming moves faster, provides less support (not more, the budget is busted), and is actually less forgiving than the slow-moving economies past.
New technologies are worth money before anybody can study about how to teach about them.
If all this scares you, I will remind you about how much of a salesperson’s job was spent dialing and waiting and leaving messages and playing phone tag.
In the new market, the bricks and mortar that once established credibility, may now brand you as a dinosaur; the friendly chit chat results in a hang up. We are accelerated, independent.
A good website, that is editable by you, the source of your essence, shared with the rest of the world, feeding you, nourishing you, branding you is much more important than a business card now. Get the other guys business card!
You need to be more concerned with your “on the cloud” contact management system, your social profiles, groups, posts, articles, and endorsements, and building an audience who wants to opt-in to your message by connecting to you online.