From Kathleen Hudson of Texas Heritage Music Foundation, to Robert Sarnie at SeaTurtleRescue.org, non-profits and .orgs are learning the value of social media for traffic, organic search placement, community building and fundraising:
Whether it is about turtles and reefs, or Texas Music:
Non-Profit/For Profit partnerships work in social media and in real life.
Non-profit boards have limited resources and long decision making processes, while for-profit private companies are leaner, meaner and more agile.
By partnering with private companies who are more able to look at members and promoters of a cause as prospects for fundraising: and for other products, services, and local events; nonprofits can increase fundraising efforts and exposure, and build a huge following without funds:
- Everyone who cares about a cause is a natural affinity group
- Everyone is a customer for multiple others: IE everybody lives in a house, does business with a bank, has insurance, buys clothes, etc.
- People do business with people whom they know, like and trust, and whom they share interests and opinions with
- It is easy for a non-profit board to make a decision to align with a for-profit marketing company, without money changing hands.
- Social media is actual advertising canvas, without middlemen, lead generators or anyone else in between the content producer and his/her audience.
The possibility list is endless: for instance Sea Turtle Rescue and Living Reef Memorial
are examples of such a for-profit/not-for-profit partnership: The living reef memorials create living habitat and green burial at sea (the only ‘green’ alternative) while funding the saving of sea turtles: who could possible begrudge that? THERE IS NOTHING NOT TO LIKE HERE, EVERYBODY WINS AND NOBODY LOOSES!
Original article is here: