Thanks to http://www.mediabuyerplanner.com/entry/109944/marketers-accelerate-social-display-ad-spends-in-2012/ for this information:
An Advertiser Perceptions survey revealed that fully 59% U.S.marketers and agencies plan to increase social media display ad spends (e.g., on Facebook, Twitter) over the next 12 months. In comparison, less than a third (31%) plan to raise display ad spending on ad networks and exchanges, while just 29% expected to do so on publisher sites.
Although CMOs say that social media spending currently accounts for 7.4% of their total marketing budget, they forecast that share to increase 46% to 10.8% in the next 12 months, according tofindings from Duke University’s Fuqua School of Business, which released its latest CMO Survey in February 2012. And spending will undergo an even more drastic upswing in the next 5 years, with CMOs predicting that social media spend will account for 19.5% of their total marketing budgets, almost tripling current levels.
This trend towards higher social media spending was also found in a December 2011 study conducted by StrongMail in conjunction with Zoomerang. 55% of business leaders responding to that survey said they planned to increase their social media budgets this year, making it the top channel cited for increased spend behind email marketing (60%)…….
Highest Spending Levels Among B2C Product Firms
Meanwhile, the CMO survey shows that B2C product companies lead all industry sectors in terms of spending allocated to social media, dedicating 9.6% of their current marketing budgets to this channel, ahead of B2C services companies (8.4%), B2B services companies (7.4%), and B2B product firms (6.2%).
Looking at the next 12 months, the same trends apply, with B2C product companies expecting 15.3% share of their budgets to be allotted to social media, compared to 11.7% for B2C service companies, the nearest category. In 5 years, B2C product companies again predict the largest share of marketing budgets to be spent on social media (23%), though B2B service companies and B2C service companies expect to be relatively on par in terms of the share of spending they will dedicate to the channel (19.1% and 19%, respectively)……
· SMBs spent $1.1 billion on social media advertising in 2011
· Almost 2/3 of SMBs reported having a social media presence last year (primarily on Facebook)
2012 and 2013
· SMBs are forecasted to spend $2 billion in 2012
· SMBs are forecasted to spend $3.9 billion in 2013
· SMBs plan on spending 13.7 percent of online advertising budgets for social media in 2012
· 80% of SMBs are forecasted to have a social media presence by the end of 2012
· Social media is listed as the 3rd highest category for online spending in the coming year ahead of streaming video, mobile, and banner ads.
It’s obvious that social media has and continues to create an impression on local businesses across the board, and Borrell estimates that SMBs will spend $7.8 billion—a sevenfold increase—in 2016!….
Thanks to MASHABLE for this:
For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.
That’s impressive growth, especially since 2011 also witnessed a 23% jump in online ad spending, according to eMarketer’s calculations. Online ad revenues should continue to grow over the next half-decade, albeit at a more modest rate, as shown in the chart below. Total online ad investment is projected to hit $62 billion by that time.
Original article is here:
Learn more about the changes that we have been predicting for 11 years here: