101 The value of long term planning for online marketing
The best way to understand the real value of long term thinking on Internet advertising is in retrospect: time and longevity are important factors, but vision of what will be is equally important.
The cheese moves a great deal these days for those of us who must keep up to compete: but consider the following:
- Every single niche market, that ever had a tabloid or a magazine, now has a splog; and will eventually have a digital replacement
- Some of the players will change
- Early adopters, who stay in the game will win
Example:
In 2001, I began writing articles about the Internet, and how it changes things for advertising consultants: at that time, the internet was referred to as IT (not advertising). At the time, there were less than 50 searches per month on Google for “internet advertising consultant”:
‘internet advertising consultant’ Google search
htpcompany was ahead of me then, and he is now, I can only hold on to line 2 and 3 consistently.
Consider the natural conclusion, and necessary action:
- Pick your market.
- Secure it now.
- Maintain your presence.
Your web presence is real estate.
http://www.google.com/search?source=ig&hl=en&rlz=&q=long+term+planning+for+online+marketing&btnG=Google+Search&aq=f&aqi=&aql=&oq=
http://www.google.com/search?source=ig&hl=en&rlz=&q=real+estate+web+presence&aq=f&aqi=g-v1&aql=&oq=