2 Put a Client on Top of Google | Step-by-step How to Guide
>>>from the 2011 Rothman Guide to Guerrilla Marketing free online e-book>>>
This is a more finite process than you may think: you will need some raw materials:
- An well-optimized blog (modern website) where you have been blogging on-topic at least weekly establishing a pattern with predictable spider cycles for search engines.
- Some established profiles in some places where you can create, at least temporarily, strong contextual links back to the original article(s) and/or original target website if it is optimized well enough to be promoted thus.
- Some unique in all the world prose promoting your client, and you at the same time. Pictures and video embedded are great: and the higher the quality the better.
- Branding and graphics designed for the very different and fast paced promotional world of cyberspace.
- An hour or two for spreading the word around for free online.
I. The Plan
We like to think of our plan always to be thinking outside of normal methods: we are what you may call : Guerrilla Marketers. Therefor: our plan involves multiple levels:
- The unique video(s), article(s), and/or profiles and photographs that we want to use to spread our message by feeding it to the world.
- The social media enabled platform to capture the leads (often the very same optimized blog above)
- The call-to-action (CTA) – basically the pitch – usually a “puppy dog close”: something for free that makes the recipient endeared to us.
- The funnel: a series of questions and steps the lead eventually to conversions from visitors to sales: this usually involves a lot of ongoing testing, feedback, and refinement to discover the most popular and followed path that produces sales: this step requires and essential up-to-date knowledge of the habits of website visitors, and the background to analyze the data and adjust the ‘funnel’.
- The know how to place the article, format it, bookmark it, post it, share it, re-post it, and otherwise promote it so that it will be on top of Google by morning (within 24-48 hours)
- Alternative Method: Have an uplog.org exclusive subscription for your area or niche for $179 per year; and write about the client at uplog.org, in the way we will teach you in bi-weekly trainings: this topic will be covered tonight at our members ongoing training: send email to info@uplog.org subject join to attend this Wednesday nights training session.
With all the above in place, the article can be put in front of 750,000 or more readers within 72 hours with our system, with contextual real links back at least temporarily from some very high page rank category pages, and permanently for good content that is liked, linked to, subscribed to re tweeted and the like.
At uplog.org, we works as a team to do that for each other: ahhh, the other hidden secret: the team...
>>>from the 2011 Rothman Guide to Guerrilla Marketing free online e-book>>>
8:45 AM:
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