2011 Rothman Guide | Aggregation of Content | CMS Considerations
According to Wikipedia one can Aggregate:
- Construction aggregate, materials used in construction, including sand, gravel, crushed stone, slag, or recycled crushed concrete.
- Aggregate (Data Warehouse), a part of the dimensional model that is used to speed up query time by summarizing tables.
- Aggregate data, in statistics, data combined from several measurements.
- Aggregate demand, the total demand for final goods and services during a specific time period in an economy.
- Aggregate supply, the total supply of goods and services produced during a specific time period in an economy.
- Aggregate function, in computer science (especially SQL), a function that calculates a single result (scalar) from a collection of input values.
- Aggregate score, in sport, the sum of two scorelines in a two-legged match.
- Aggregate series, in rocketry, a set of experimental rocket designs developed in Nazi Germany.
- Aggregate species (Wiktionary) or Species aggregate, a named species representing a range of very closely related organisms
- Aggregate spend (US), a process to monitor the total amount spent by health care manufacturers on individual health care professionals and organizations through payments and gifts of various kinds.
Aggregator is a word now:
http://en.wikipedia.org/wiki/Aggregator_(disambiguation)
Aggregator refers to a web site or computer software that aggregates a specific type of information from multiple online sources:
- News aggregator, a computer software or website that aggregates news from other news sources.
- Poll aggregator, a website that aggregates polling data for upcoming elections.
- Review aggregator, a website that aggregates reviews of movies or other products or services.
- Search aggregator, software that runs on a user’s computer and fetches, filters, and organizes a specific search from various search engines.
- Video aggregator, a website that collects and organizes online video sources.
In online terms, we do all of the above at the same time. Our construction materials are online. Our science is the science of studying the Internet. Our data, our knowledge base, our distribution system, our revenue model, all evolves around a website now: it must be the apple of your eye; and not the less revered possession indicated by your past treatment of this important asset.
Lets talk straight to one another, shall we: the world is changing. Distribution is automatic. The Internet is no longer a baby. This new media/marketplace/distribution/advertising/communication system has changed the flow of commerce globally.
There are now exactly two main categories of methods for reaching an audience and/or marketplace (more and more the two become synonyms) :
- You can pay for every click, bidding against everyone in the world to do so: (Described broadly as PPC, PPA, PPI, PPM advertising)
- You can become the source of the information itself: text and/or graphics, and or information, statistics, polling data, feedback, entertainment..”organic search” advertising, we call it.
In that we are writing a Guerrilla guide book here, we are focused primarily on the latter approach here, because it has the lowest cost, and highest potential return; and it is our recommended option! We are not saying that the other methods cannot work: we just prefer the maximum result to be achieved with the lowest possible budget.
What we want you to ask yourself right off the bat is: “Why do you really want a website anyway?”
Lets assume that for whatever reason: profit, love, power, religion, political or otherwise; assume that you want to reach somebody somewhere on the planet now or in the future with some sort of message: well, if that is the case, the following is specifically for you, so experience on!
With that in mind: when planning a website (synonymous now with business, one cannot exist without the other): one must choose the basic software behind the website. A static website will not function for the above: we recommend Word Press as the totally free, open source Content Management System (CMS) for most website functions: it is the worlds most:
- user friendly
- most widely used
- versatile
- free
- easy to move
- easy to get help with
From The 2011 Rothman Guide
“We continue to recommend WordPress for the great majority of all websites:
WordPress is perhaps the world’s most widely adopted CMS:
Even though it is was originally a blog publishing platform, it can easily be used for most simple websites with pages, blogs, and comments with all the bells, whistles, and upgrades that have been created for it by open-source programmers in every corner of the world. WordPress is a great choice with a future and it is readily available. If you have a static or old website, consider using WordPress as your CMS (content management systems) and moving ALL of your old content into it. WordPress has enabled many millions of people to update and build bigger, better, and more organized websites in less time, and at lower cost than any other alternative.
Why WordPress is cool:
- WordPress is the #1 blogging software in the world and has gone through so many versions that it has become extremely user friendly
- WordPress is growing as fast as ever and the company has recently raised millions to take it to the next level. This is one platform that will still be around in 5 years (an important consideration)
- There is an amazing 7000+ collection of plug-ins and add-ons, even industry specific ones. Because WordPress is so popular it has the largest amount of active developers compared to every other CMS in the world.
- WordPress has a very simple theme system that makes it very easy to change the look and feel of your site. Since it’s so easy to do and it’s so widely adopted, it has a huge number of free themes to build your look and feel with. On the custom side, learning to theme WordPress and design custom templates is simple so you can get good prices on customized themes. There are entire sites online dedicated to selling you customized themes and freelancers and web designers from all over the world ready to make your ideal presentation a reality.
Word Press as a Resource: from the 2010 Rothman Guide to Building Successful Websites
WordPress MU , BuddyPress (from http://wpmu.org/top-20-plugins-to-extend-wordpress-cms-capabilities/:
Here is an example of a new one:
4. White Label CMS
This is a great plugin, recently featured on our blog, that will help you fully brand WordPress as your own CMS and edit the navigation menus and dashboard to suit your site’s needs.
Download Plugin
Why content aggregation is the only way to go:
Although we are still able to achieve some things individually with a well optimized Word Press blog (http://socialmediasystems.com for instance): the day is quickly approaching when there will be no visibility without popularity: permission marketing rules. The only way to have a chance to “go viral” with a video or article or music is first to get a boost from a super-twitter-er or super-liker or super friend, LOL.
Seriously though, with the right boost from an aggregate group of friends, followers, like-ers…this can happen: social media bomb
The article, written by a guy working for me at the time, got picked up by web-pro news because they follow me on digg.com, and we started with 26 diggs: it would take more now:
http://www.webpronews.com/blogtalk/2007/10/30/social-media-bomb-sent-from-usatoday
It went viral and crashed the server with 50,000 hits in an hour. Very good content leveraged with the aggregate effect thus can have tremendous results!
uplog.org is a 60 day old example of how effective this dirt cheap approach can be: learn more about becoming a social media advertising content aggregator here!
[...] This post was mentioned on Twitter by CherylJTaylor and Israel Rothman, Israel Rothman. Israel Rothman said: CMS http://lnkd.in/r9Zg9G [...]