2011 Rothman Guerrilla Guide to Marketing with Social Media Agency

By Israel Rothman 805-827-2450 Testing Profile on January 24th, 2011

CC 2011 some rights reserved by Israeli Rothman http://http://guerilla.uplog.org/ feel free to republish but include this credit to me and link.

A successful Internet marketing effort and a successful business are synonymous in today’s 2011 media-merged marketplace. The new media is the Internet, with websites being broadcasting stations with all the reach and potential of radio station, television station, and newspaper rolled into one if you know how to use the technology, and your own knowledge of your marketplace and/or location to leverage your reach online in social media marketing; and if you know how to use that combination of real content, knowledge and technology to your advantage.

Herein lies the proverbial rub: how to get it all to sink:

The plan
The branding
The Revenue model
The call to action
The funnel
The capture
The followup
The participation
The community
The visibility
The viral popularity

This is a much more complicated puzzle than it was int he past, because a website is more than a website now, it is a business, and it has value: if it gets hits it is worth money; it is real estate that needs to be in the right location.

Mainly, a website needs to be seen, or nothing else matters: but if it is to be seen at all, then everything else matters equally, and you need to get it all right.

Do not be afraid: sometimes technology makes us feel like we are being led down dark hallways with a blindfold on; we are uncomfortable because we do not know what will happen next.

Let me tell you what will happen next so that you do not need to wonder: nothing will work but real content and real popularity, right down to how long people stay on your site – the race is on for niche supremacy and/or geographic search rankings online.

Fear not! For I will lay it all down to you here, the down and dirty, the tricks and the hard work part: and I absolutely will offer an unconditional guarantee: if you do what I tell you to do here, it will work.

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Rothman Guerrilla Guide to Marketing with Social Media Agency