Our new Cable TV 1 minute ad is being edited now. Next week it will be seen by over 100,000 business people who watch cable TV morning news in Southern California – out of over 3,000,000 households who actually have access. Since I sell a bundled social media marketing and website design service, this reaches my target clients with the most expensive slots I could buy: at $175 per one minute slot. I can reach consumers (3 and 1/2 million of them!) for as little as $6 per slot, which is what I would do more of as a Realtor, if I were one.
If this sounds expensive, think again:
- I am a member of a Barter exchange and I traded my time for the advertising.
- If on person buys a reasonable size website bundled with marketing, I break even.
- If two out of 100,000 who will see it buy a decent size package, I make a profit
- Everything else is gravy.
If you apply this to real estate, the rewards are higher, and even the least expensive slots could produce results.
Are you still buying advertising, radio, print, websites, search marketing, video, and TV separately? Why?
There is definitely an economy of scale, although I do not know of anyone other than us who offers the fully integrated bundles that we offer here:
http://socialmediasystems.com/services-2/internet-marketing-and-website-design-solutions/
I will be updating this post with a link to the HD ad and the results: and I am sure that some of you can add to this discussion about the effectiveness of cable TV ads and an effective lead capture strategy: will you share please?
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