As a pioneer in search engine marketing in purpose, I have the dubious honor of telling people what is wrong with what they have been doing and why it is not working. Here is the top ten list of reasons, so don’t shoot the messenger!
1. When looking at the source code on your website, if you see the tag <frameset you need a new website – this tag was abused by porn and spam purveyors years ago and is death to rankings
2. You are penalized by Google: “I bought back-links, reciprocal links, several domains..” these things are all bad – outdated SEO techniques and duplicate content will get you penalized – you will know this applies to you if you are stuck at the top of page 3 of the organic results for your target searches, often these are searches you were once on page 1 for.
3. You have a static website that requires somebody else to edit and change it: nobody wants yesterday’s news, and Google’s algorithms reflect that. You must have dynamic content.
4. Your idiot webmaster put a no-cache tag, meaning that you never show up in any search since that is what we are searching is Google’s cache (database)
5. You are a do-it-yourself type and you like to build your own pages in Dreamweaver or Front Page – unless you are an SEO master and a coder with up-to-date skills, you have no business building web-pages if you care at all about traffic or rankings, instead, your website should be in WordPress, which is free, user-friendly, and is an SEO machine properly optimized.
6. You have a ‘builder site’ – you have bought an incredibly inexpensive or even free alternative which uses a common code base and templates, meaning that your website is exactly like hundreds or thousands of others.
7. You webmaster has an outdated skill set – resulting in any or all of the above mistakes, and others.
8. You are lazy, and inconsistent – in order to rank on searches, your website must have value and it must grow on a regular pattern.
9. You have not built a trail or links that lead to you – this is usually because of any or all of the above, and because nobody will link to a lousy or outdated or static site.
10. Your website is not the source of an RSS feed – this has become essential for many reasons – most of you do this backward, you build somebody else’ s feed instead of your own, that is why everybody wants to give you a free profile and/or blog.
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