New Case Study Here: Beginning a Viral Marketing – The Moviepals Manifesto
Open Cinema Manifesto
The world of cinema is changing. Digital technology, online distribution, and the power of social media are fueling a revolution in the way we tell stories. You are a part of this revolution and an active player in deciding what movies, music, and art mean to you, how they’re made and who profits.
Primary Beliefs and Tenets >>>more here online >>
Featured Articles:
Meritocracy Trumps Seo | The Rules Have Changed Again
Believe it or not, it is a documented fact that I reserved socialmediasystems.com and .org for $8.95 each in the spring of 2007, and everyone asked me:
(CC Wikipedia | ‘A moment’s insight is sometimes worth a life’s experience’ – Oliver Wendell Holmes)
“Why did you call it social media?”
As silly as that question sounds today, it was legitimate only three years ago.
I answered: “You will see soon enough.”
But this heads up is not about me, or the past: it is about today, and the future:
First a Wikipedia definition:
” Meritocracy is a system of aristocratic or oligarchical government[1[2 or other organization wherein appointments are made and responsibilities assigned to individuals based upon demonstrated intelligence and ability (merit), evaluated using (frequent) institutionalized examination.
This is opposed to other value systems, where reward and legitimacy is based upon possession of wealth (plutocracy), origin (aristocracy), family connections (oligarchy), property, friendship (cronyism), technical expertise (technocracy), seniority (gerontocracy), popularity (representative democracy), or other historical determinants of social position and political power.”
>>>More about Meritocracy with examples of successful online one (including Google) here>>>>>
Mother-site is needed – Modern Facelift Integrated
MyTradeAmerica.com, the Los Angeles broker for the dobarter.com network, largest business barter exchange network in the world, wanted to integrate a modern look and feel and some not so secure social media bells and whistles to integrate with the very large, old, secure dobarter.com system.
The ASP programmers on the other end who administer this huge database were very helpful: now what we did here: 
This can be done over and over again very inexpensively: you can choose form thousands of templates to pick a look and theme, the we can do a makeover integrated into the Dobarter.com system to feed your business and modernize your look! >>>>more here online about Business Barter and re-skinning old database sites without compromising security >>>>
SPECIAL ANNOUNCEMENT:
Are you looking for way to earn money from a niche website community? Consider our lucrative affiliates program: it takes five minutes and it is free:
>>>>> more here about earning money by putting a link on your website>>>>>>
Shameless Plug:
Stunning! That is the effect that right picture can have on a memory, a moment, a dream, a reality.
To have the ‘what it takes’ to go after professional photography as her career and put herself through college was impressive enough: I challenge anyone to describe her work as anything other than stunning. On top of that, she is actually already in her chosen occupation making a living freelancing for wedding pictures as you see here in the Portland Oregon area. She chose her goal and she achieved it; already at the ripe old age of 28! It goes to show: hard work and real talent are always employed doing what they love!
My hat is off to Terra Rothman Wedding Photography in Portland Oregon
MyTradeAmerica.com, the Los Angeles broker for the dobarter.com network, largest business barter exchange network in the world, wanted to integrate a modern look and feel and some not so secure social media bells and whistles to integrate with the very large, old, secure dobarter.com system.
The ASP programmers on the other end who administer this huge database were very helpful: now what we did here: 
This can be done over and over again very inexpensively: you can choose form thousands of templates to pick a look and theme, the we can do a makeover integrated into the Dobarter.com system to feed your business and modernize your look!
Take a good look at the traceable affiliate program, the social media optimization, the profile building, the. interface seamlessly integrated!
I have considered doing this many times over the years: I am going to publish the latest version of my 
selling system, which we used to sell over $10,000,000 in services that we invented to businesses over the last 10 years.
I should tell you that I have had almost every main-stream selling course there is on my thirty three years as a professional salesperson: first at European Health Spa (the Dale Carnegie Course);then Office Machines (fortune 500 training including the Lee Duboise course); then the automobile business (Grant Cardone, Tommy Hopkins…)
I credit all of these and many other great sales trainers for starting me off and many little tidbits have been updated in this guide to reflect a changing market. No matter what industry you are involved in, successful business requires sales: I will omit some of the stuff that is specific to my business, and I will continually improve and add to this so bookmark it:
Introduction:
Now that more and more business is conducted online, there is a gap between supply and demand that can only be filled with knowledge of how and why people make decisions to buy, or not to buy as the case may be.
1. Rule number one: pick a battle you can win.
When people ask us: are you web designers, web developers, SEO experts?
We answer “no: that is a small part of what we do.”
These are all things that fall under the umbrella of what we do (Internet advertising), but each only plays a small part of a larger enterprise: making money online.
The first rule of any marketing campaign is to know the market and your target customer: in our case, it is a messed up marketplace: with everybody and his brother claiming to be able to design websites and/or create placement and hits; yet most of them fall into the category of the “blind leading the blind:” definition:
People who do not really know what they are talking about selling to people who do not really understand what they are buying, with no standards of pricing or performance.
For that reason, we take great care not to fit into any box that allows people to mistakenly categorize us: nobody who needs a consultant is willing to pay for one: so we sell the result of what we do, then do what we must to bring about that result; adding value along the way after the sale.
Since anybody else who can assure results with any consistency is exorbitantly expensive because of these very same problems with the market, we are positioned perfectly to offer a wanted and needed service to a starving market, packaged and delivered in a readily accepted bundling: which is the secret to repeated success in marketing our services in a competitive marketplace: we are market driven.
The same methods can be applied to any business (and they are all online these days!):
- Know the market
- Address the problems of the market (your intended customers) with the way you position yourself in that market (address the ‘pain’ of the customers, and provide a solution)
2. It is no longer who you know: it is what you know that matters: blogging:
It is like the difference between being a newspaper reporter, and owning the newspaper: if you have a free blog at blogger.com, wordpress.com, Google, Yahoo, Windows Live or anywhere else: the content will not help you get on top of the search engines (they actually insert specific tags to make sure of this!). If, however, you have your own, properly optimized blog originating at your site, you will rank for your chosen search terms – even thousands or millions of combination choices of key words!
In short, having a blog (on somebody else’s system) will not get you to the top of Google (The Media); but being a blog (from your own social media hub) will!
Stunning! That is the effect that right picture can have on a memory, a moment, a dream, a reality.
To have the ‘what it takes’ to go after professional photography as her career and put herself through college was impressive enough: I challenge anyone to describe her work as anything other than stunning. On top of that, she is actually already in her chosen occupation making a living freelancing for wedding pictures as you see here in the Portland Oregon area. She chose her goal and she achieved it; already at the ripe old age of 28! It goes to show: hard work and real talent are always employed doing what they love!
My hat is off to Terra Rothman Wedding Photography in Portland Oregon
The release of the Pilot for Mob Mentality, the 56 week series that is about to launch, three webisodes ‘in the can’ – here is the trailer!
YouTube – Mob Mentality Web Series Trailer – action comedy drama open cinema
ALL NEW PRICING AND NEW LOWER PRICED OFFERRINGS:advertising and product placement in original films and series:
New Media Advertising
Advertise in MoviePals.com Open Cinema Productions – original films and series!
The right entertainment is the new answer to reach any audience. Information age empowered consumers live, shop, and buy differently. They must be reached in a revolutionary new way. There is a movement underway to fundamentally change the entertainment industry to empower the artists and professionals themselves to own their own works: sponsored commercial and/or non-profit Open Cinema is a worldwide movement. As pioneers in the Open Cinema movement we have been invited to speak at conferences from Los Angeles to Paris and many places in-between!
Supporting this new cinema is cost effective and popular, as most of your money goes to the artists involved! The Mob Mentality web series will reach millions of people in the years to come, as have past projects produced by Moviepals.org founder Solomon Rothman, which have been seen millions of times on minute budgets. When you contribute to the cause of open and collaborative entertainment and at the same time receive massive exposure for your business, you are spending the most leveraged and cost effective marketing money you have ever spent. For a one-time fee, your advertisement remains in the video FOREVER! Just imagine getting millions of views for your ad, and paying 1/10th the price of an ad agency campaign! You can’t get that kind of deal anywhere in old media! We have plans that cater to every scale of marketing campaign.
For a one-time fee, your advertisement remains in the video FOREVER! Just imagine getting millions of views for your ad, and paying 1/10th the price of an ad agency campaign! You can’t get that kind of deal anywhere in old media! We have plans that cater to every scale of marketing campaign.
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Custom Video Commercial
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Example: MoviePals Bio Video  |
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Quarterly Sponsor 12 Webisodes
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Example: IdeaPals Introduction  |
For a one-time fee, your advertisement remains in the video FOREVER! Just imagine getting millions of views for your ad, and paying 1/10th the price of an ad agency campaign! You can’t get that kind of deal anywhere in old media! We have plans that cater to every scale of marketing campaign.
- We also offer high-quality stock footage and videos at istockphoto.com. You may either purchase a right to reuse clips royalty-free or order custom video content made for your exclusive use. Prices range from $1-$100 dollars, depending on the clip and the terms of use.
Instead of branding yourself with pop-up or banner ads that are pushed on your audience, we will show you how to draw the exact audience you seek to you by feeding to them and the world what they thirst for, laden with your message in a much more palatable and modern format We integrate the advertisement of your company into our entertainment content to reach that any chosen demographic!
- All MoviePals.org productions are shot on high quality video
- The utmost attention is paid to presentation and branding of your company, as well as the entertainment value of the advertisement, while maintaining the integrity of intellectual property to insure reach and audience for years to come.
Professional photography available form the Rothman clan in the Los Angeles and Portland Areas: weddings, commercials, custom videos for rediculously low prices!
Featured article:
It is time again, in on July 4th, 2010 to redefine the ‘down and dirty’ low down on who what where how and when for social media marketing and advertising campaigns:
There are revolutionary changes in the way people find their way to all media – it is a user-driven media
Interactive media means just that: that there is a two way conversation going on between the consumer of the content and the content producer: putting artist or author, critic or poet, advertiser and target market, manufacturer and consumer constantly in touch with each other in real time. The media becomes a user-rated distilling process where the best prose, video, and other media find their way to the top of the pile through the distribution system itself, which is modern organic search influenced by the depth and the breadth of what I like to call “organic media” – large amounts of perfectly formatted and robust user-generated, user-filtered, user-rated content exists now, and with existing audiences by way of social media marketing through niche communities and groups. I can get to exactly whom I want to reach out to with the right content that they are looking for online: the “black hat” search marketers and spammers of the last ten years in this new media are now being replaced quietly by a new breed of content producers and distributors, circumventing main-stream channels and creating a new marketplace:
The proverbial cheese has moved:
- As the media driven society evaporates the society-driven media appears in it’s place!
- Huge transfers in power and wealth and influence are taking place accidentally, changing the landscape of media and the marketplace forever
- In a user driven, user filtered, user-rated, user distributed (sometimes called ‘viral) media, THE VALUE OF THE CONTENT DELIVERED UP TO THE CONTENT CONSUMER IS THE MOST IMPORTANT FACTOR
- The race is well underway already to capture little cyberspace acres of niche communities. While large main-stream media are finally experimenting with tightly controlled user comments, a next generation of internet billionaires are already reading the hidden grail in these niche communities and online neighborhoods, and they are literally building to suit the properties that will pay them ‘triple-net’ for many years to come.
What to do about it:
- Pick a niche
- Research the appetite of the target content consumer
- Become the source of that content
More here:
We are looking for referrals: we close 90% of referrals an we pay 15% to the referrer!
Because most of my clients were real estate professionals prior to the crash, nobody knows better than I do what it is like to have a viable business one minute, and a lapse in income the next, for a period of about 18 months for me this last time.
This is not the first of these that I have been through: I remember thinking it was over in the seventies when a list of .com start-ups and software and hardware manufacturers saved us.
Let me be the one to remind you: business is cyclical. there have always been ups and downs in real estate, building, commodities of all kinds, the markets…
Life in general, and business are competitive; but here is a tip: stay busy. People spend way to much time doing everything other than what they need to be doing – they are backed into a corner with their own inactivity. All you need to know to compete effectively consistently with everyone in the world is to know what they will never do: and to do it:
- Be consistent
- Be busy
- be reliable
- stay on course
- smile
- keep it positive
- make the extra call
- go the extra mile
I will be here still the next time, and I will try to be more ready. It is my honor and pleasure to be in the game.
Ideally, I say yes: for some companies including mine one video can serve both purposes.
What do you think?
As a pioneer in search engine marketing in purpose, I have the dubious honor of telling people what is wrong with what they have been doing and why it is not working. Here is the top ten list of reasons, so don’t shoot the messenger!
1. When looking at the source code on your website, if you see the tag <frameset you need a new website – this tag was abused by porn and spam purveyors years ago and is death to rankings
2. You are penalized by Google: “I bought back-links, reciprocal links, several domains..” these things are all bad – outdated SEO techniques and duplicate content will get you penalized – you will know this applies to you if you are stuck at the top of page 3 of the organic results for your target searches, often these are searches you were once on page 1 for.
3. You have a static website that requires somebody else to edit and change it: nobody wants yesterday’s news, and Google’s algorithms reflect that. You must have dynamic content.
4. Your idiot webmaster put a no-cache tag, meaning that you never show up in any search since that is what we are searching is Google’s cache (database)
5. You are a do-it-yourself type and you like to build your own pages in Dreamweaver or Front Page – unless you are an SEO master and a coder with up-to-date skills, you have no business building web-pages if you care at all about traffic or rankings, instead, your website should be in WordPress, which is free, user-friendly, and is an SEO machine properly optimized.
6. You have a ‘builder site’ – you have bought an incredibly inexpensive or even free alternative which uses a common code base and templates, meaning that your website is exactly like hundreds or thousands of others.
7. You webmaster has an outdated skill set – resulting in any or all of the above mistakes, and others.
8. You are lazy, and inconsistent – in order to rank on searches, your website must have value and it must grow on a regular pattern.
9. You have not built a trail or links that lead to you – this is usually because of any or all of the above, and because nobody will link to a lousy or outdated or static site.
10. Your website is not the source of an RSS feed – this has become essential for many reasons – most of you do this backward, you build somebody else’ s feed instead of your own, that is why everybody wants to give you a free profile and/or blog.
Our new Cable TV 1 minute ad is being edited now. Next week it will be seen by over 100,000 business people who watch cable TV morning news in Southern California – out of over 3,000,000 households who actually have access. Since I sell a bundled social media marketing and website design service, this reaches my target clients with the most expensive slots I could buy: at $175 per one minute slot. I can reach consumers (3 and 1/2 million of them!) for as little as $6 per slot, which is what I would do more of as a Realtor, if I were one.
If this sounds expensive, think again:
- I am a member of a Barter exchange and I traded my time for the advertising.
- If on person buys a reasonable size website bundled with marketing, I break even.
- If two out of 100,000 who will see it buy a decent size package, I make a profit
- Everything else is gravy.
If you apply this to real estate, the rewards are higher, and even the least expensive slots could produce results.
Are you still buying advertising, radio, print, websites, search marketing, video, and TV separately? Why?
There is definitely an economy of scale, although I do not know of anyone other than us who offers the fully integrated bundles that we offer here:
http://socialmediasystems.com/services-2/internet-marketing-and-website-design-solutions/
I will be updating this post with a link to the HD ad and the results: and I am sure that some of you can add to this discussion about the effectiveness of cable TV ads and an effective lead capture strategy: will you share please?
Today was a good day to be born: Happy Birthday to Al Pacino, Hank Azaria, Renée Zellweger, Jason Lee, Brett Brownson, Israel Rothman, Pamela Fuller & Scott Applebaum.
Happy birthday to me, 56 years young!
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